Brand, Digital and Integrated Communication Clients
Location: Vadodara, Gujarat
Employment Type: Full-time, Onsite
Travel: Frequent travel as required across Gujarat and the rest of India.
Compensation: 5,00,000 7,00,000 per annum (fixed), plus performance-linked incentives
Reporting To: Head of Business
About Zurich Graphics
Zurich Graphics is a creative and communication agency that has built its reputation through strong visual thinking, campaign development and commercially useful communication. While the agency has established strength in real estate-led work, it is now preparing to activate and build a broader, non-real estate, multi-category portfolio across sectors such as manufacturing, automotive, pharma, healthcare, hospitality, education, FMCG, BFSI, and more.
This next phase is not about random category expansion. It is about building meaningful relationships with businesses that need stronger brand thinking, sharper communication, better digital visibility and more effective integrated marketing.
Our work spans branding, communication strategy, design, digital marketing, content, campaign development, film and integrated business-facing communication.
Role Summary
We are looking for a strong business development professional who can help Zurich Graphics build and grow a non-real-estate portfolio across multiple sectors.
This is a front-end business role with strategic and commercial responsibility. The person in this role will identify brands and businesses, initiate conversations, understand business and marketing needs, structure opportunities properly and convert them into branding, digital and integrated communication mandates.
The role also requires the person to be strong in written and spoken English, because many of the conversations in non-real-estate sectors, especially outside Gujarat, require clearer articulation, sharper business understanding and stronger proposal-writing ability.
This is not just a lead generation role. It is a role that sits at the beginning of the business-building process. The person should be able to understand a client requirement properly, organise it well, write it clearly, help define the right scope, coordinate estimates internally and ensure the brief going into strategy, creative and digital teams is tight and usable.
Key Responsibilities
A. Building a Non-Real-Estate Client Pipeline
- Identify potential clients across manufacturing, automotive, pharma, healthcare, hospitality, education, FMCG, BFSI, retail, services, B2B and other relevant sectors.
- Build a structured target account list rather than ad hoc prospecting.
- Segment opportunities by industry, scale, geography and likely service need.
- Focus on both one-off project opportunities and longer-term retainer relationships.
- Use referrals, market relationships, LinkedIn outreach, direct prospecting and networking to build opportunity flow.
B. Business Discovery and Opportunity Qualification
- Conduct discovery conversations with founders, business heads, marketing leads and brand decision-makers.
- Understand the client's current business stage, category situation, growth ambition, brand challenge, communication gap and digital maturity.
- Ask the right questions to move the conversation from surface request to real business need.
- Identify whether the client needs branding, digital marketing, campaign development, content support, film or integrated communication.
- Qualify whether the opportunity is strategically meaningful, commercially viable and worth pursuing.
C. Brief Structuring and Business Writing
- Convert client discussions into clear, organised and professionally written briefs.
- Structure information in a way that strategy, creative and digital teams can actually work with.
- Distinguish between what the client is asking for and what the client may truly need.
- Capture context, objectives, audience, category reality, timelines, expected deliverables and business intent clearly.
- Help improve the quality of opportunities coming into the system by improving the quality of written input.
D. Scope Development and Proposal Support
- Work internally to define practical and relevant scope of work.
- Coordinate with strategy, creative, design and digital teams on what needs to be proposed.
- Support proposal building in a structured and commercially sensible way.
- Ensure proposals are not generic and are aligned to the actual business requirement.
- Present proposals clearly and confidently.
- Handle pricing discussions and support negotiation.
- Protect business value while still remaining commercially realistic.
E. Relationship Building and Account Growth
- Build strong working relationships with prospective and existing clients.
- Stay in touch beyond one proposal cycle.
- Continue engagement with leads who may not convert immediately.
- Develop trust through clarity, consistency and useful thinking.
- Identify opportunities to expand account value over time.
- Encourage clients to view Zurich Graphics as a broader communication partner rather than a single-service vendor.
F. Integration with Internal Teams
- Work closely with strategy, design, digital and content teams.
- Conduct strong internal handovers after closure.
- Ensure the sold scope and the execution brief are aligned.
- Prevent avoidable confusion and commercial mismatch.
- Stay available during early project initiation wherever business context is required.
G. Sales Tracking, Revenue Discipline and Commercial Hygiene
- Maintain active tracking of all opportunities.
- Keep clear visibility on stage of each lead, proposal sent, follow-up due, likely closure and risk factors.
- Maintain discipline in CRM or internal trackers.
- Bring forecasting visibility to management.
- Support payment tracking and commercial hygiene post-closure wherever required.
- Work toward defined business growth goals with seriousness and consistency.
H. Building the Future Category Portfolio
- Contribute actively to the building of Zurich Graphics non-real-estate business base.
- Help identify which sectors are yielding stronger traction and which service combinations are most relevant.
- Bring market feedback back into the system.
- Help shape category-wise entry strategy through real conversations and live opportunity experience.
What Success in This Role Looks Like
- A visible and growing pipeline of non-real-estate opportunities.
- Better quality discovery conversations and better written briefs.
- Meaningful traction across multiple sectors rather than random scattered leads.
- Stronger proposal quality through better front-end understanding.
- A healthy mix of one-off project work and recurring retainers.
- Early foundation of a serious non-real-estate portfolio under Zurich Graphics.
Candidate Profile
Experience
- 5 to 8 years of experience in business development, client acquisition, marketing services sales or agency growth roles.
- Experience in branding, communication, digital marketing, business consulting-led selling or integrated agency environments will be useful.
Skills and Capabilities
- Strong spoken and written English. This is essential.
- Ability to write structured briefs, emails and proposal-related documents well.
- Confidence in speaking to founders, marketing heads and business stakeholders.
- Understanding of branding, digital marketing, content and integrated communication.
- Familiarity with Excel, PowerPoint, Word, email and CRM systems.
- Good presentation ability.
- Strong commercial instinct and willingness to build business from the front.
Personal Fit
- Curious, articulate and commercially serious.
- Able to think beyond a narrow service sale.
- Comfortable with structured prospecting and disciplined follow-up.
- Able to balance relationship building with business closure pressure.
- Capable of handling ambiguity and helping shape a new category-growth stream.
- Willing to travel extensively across all regions of India as required to meet business objectives.
