Director of Channel Marketing

About ETS:

ETS is a global education and talent solutions organization enabling lifelong learners worldwide to be future-ready. For more than 75 years, we've been advancing the science of measurement to build benchmarks for fair and valid skill assessment across cultures and borders. Our worldwide impact extends through our renowned assessments including TOEFL, TOEIC, GRE and Praxis tests, serving millions of learners in more than 200 countries and territories. Through strategic acquisitions, we've expanded our global capabilities: PSI strengthens our workforce assessment solutions, while Edusoft, Kira Talent, Pipplet, Vericant, and Wheebox enhance our educational technology and assessment platforms across critical markets worldwide.

Through ETS Research Institute and ETS Solutions, we're partnering with educational institutions, governments, and organizations globally to promote skill proficiency, empower upward mobility, and unlock opportunities for everyone, everywhere. With offices and partners across Asia, Europe, the Middle East, Africa, and the Americas, we deliver nearly 50 million tests annually. Join us in our journey of measuring progress to power human progress worldwide.

Job Description:

As a Director of Channel Marketing, you will be responsible for creating and executing on channel marketing strategies that drives meaningful relationships with our B2C prospects and customers.

The incumbent will be both creative and well-versed in a wide variety of marketing areas, including content, community, and lifecycle marketing. The Director of Marketing will lead in the development, implementation and execution of specific marketing plans. The incumbent will assume responsibility for building and implementing marketing programs, monitor customer needs, and evaluating the effectiveness of the various marketing initiatives.

The Director of Channel Marketing will initially have at least 1 direct report and will be responsible for building a best-in-class marketing team to support the growth of this business until. This individual must be a player coach and be prepared to be a strategic leader and execute on the strategy when needed.

• As a Director of Channel Marketing, you will be responsible for creating and executing on marketing strategies that drives meaningful relationships with our B2C prospects and customers.
• The incumbent will be both creative and well-versed in a wide variety of marketing areas, including content, community, and lifecycle marketing
• The Director of Marketing will lead in the development, implementation and execution of specific marketing plans. The incumbent will assume responsibility for building and implementing marketing programs, monitor customer needs, and evaluating the effectiveness of the various marketing initiatives.
• The Director of Marketing will initially have at lease 1 direct report and will be responsible for building a best-in-class marketing team to support the growth of this business until.
• This individual must be a player coach and be prepared to be a strategic leader and execute on the strategy when needed.
• Expertise building engaging online communities and creating content marketing based on data and research.
• Advanced writing and editing skills, and a high bar for quality.
• A collaborative approach, teaming across functions and with partners.
• Experience re-purposing existing content into new content types for use in diverse channels.
• An understanding of modern CMS and UX; ability to supervise content creation on AEM, WordPress, etc.).
• Experience setting and measuring performance against content and channel metrics.
• Detailed knowledge of current online tools and marketing trends, including SEO, funnel analytics, community management, etc.
• Ability to work independently with minimum supervision.
• Excellent aptitude for detail and accuracy and analytical skills.

Required Experience:

• Bachelor's Degree is required, a master's degree in marketing or an MBA is preferred
• 10+ years of channel marketing experience at a successful consumer education technology brand.