Director Media, Marketing (IMX)

Hindustan Coca Cola Beverages (HCCB)

Gurugram

14-19 Years

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Job Description

Develop and implementstrategic media plansand connections across various brands and campaigns, focusing on effective resource distribution.
Lead negotiations in paid media investmentsagainst national and local media (TV, Print, OOH, Radio, Digital, etc.) and customer media (In-store, PRN), social and search efforts with the support of media agencies.
Optimise media plans to outperform competitorsin brand KPIs, ensuring efficient media purchase and maximising value through strategic negotiation.
Lead thedigital transformationfor all brands.
Strong Control and adjust media investments, while overseeing budget alignment and approvals.
Facilitatemedia-related auditsand recommend ideal DME (Direct Marketing Expenses) allocations.
Monitor brand presenceand ensure compliance with policies, productivity standards, and opportunities, coordinating with field teams and bottlers.
Establish acrisis management routinefor the timely resolution of social media issues.
Analyse program/campaign effectiveness, provide post-program reviews that capture learnings and incorporate them into future work.
Analyse mediacompetitive activityand communicate insights to marketing teams.
Serve as the primary contact for media representatives and contribute significantly to the IMX (Integrated Marketing Experience) team s overall agenda.
Lead and manage KPIs for ateamof media professionals and manage theagency
Minimum Qualifications and Requirements:
14+ years of marketing experience with expertise in media planning and operations
Experience managing cross-functional and cross-geographical teams, with strong negotiation skills.
Ability to influence brand and creative strategy at both OU and global levels, leading efforts in media planning, asset management, partnerships, and influencer engagement.
Agile working capability, leading diverse teams, and managing multiple external relationships.
Prior people leadership experience

More Info

Job Type:

Permanent Job

Industry:

Food and Beverage

Role:

Head - Direct Marketing

Function:

Marketing & Communications

Employment Type:

Full time

Open to candidates from:

Indian

About Company

Hindustan Coca Cola Beverages (HCCB)

Welcome to the world of HCCB – a Company that started in 1997 with the simple aim to refresh the world and make a difference. Two decades later, we are one of the top 5 FMCG companies. Only because fellow Indians, who have faith in the quality and purity of our products, pick our beverages, 477 times per second. Some choose the ones that have nutrition, others choose pure indulgence. Some prefer the zing that bubbles in the mouth; others prefer a quiet, serene mouthfeel. Some like the beverages that is served hot; others ask us for an ice-cold serve.

Job ID: 119998917

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