About Us
Zycus, recognized by leading analyst firms in procurement technology, empowers teams to unlock deep value through its comprehensive Source-to-Pay (S2P) solutions. At the heart of our S2P solution is the Merlin Agentic Platform, which orchestrates intelligent AI agents to deliver simplified, efficient, and compliant processes.
The Merlin Intake Agent Offers Business Users Unparalleled Ease Of Use, Increasing Adoption Rates And Significantly Reducing Non-compliant Spending. For Procurement Teams, The Merlin Autonomous Negotiation Agent Handles Tail Spend Autonomously, Securing Additional Savings; The Merlin Contract Agent Helps Draft Compliant Contracts And Reduces Risks By Actively Monitoring Them; And The Merlin AP Agent Further Enhances Efficiency By Automating Invoice Processing With Exceptional Speed And Accuracy.We Are An Equal Opportunity Employer
Zycus is committed to providing equal opportunities in employment and creating an inclusive work environment. We do not discriminate against applicants on the basis of race, color, religion, gender, sexual orientation, national origin, age, disability, or any other legally protected characteristic. All hiring decisions will be based solely on qualifications, skills, and experience relevant to the job requirements.
Job Description
About Certinal:
Certinal is an enterprise eSignature platform under Zycus, competing with DocuSign and Adobe Sign. We serve Fortune 500 customers across healthcare, automotive, financial services, and procurement sectors including Apollo Hospitals, Bumrungrad International Hospital, and Magna International. Our platform handles complex enterprise integrations with SSO, APIs, EMR/HIS systems, CRMs and ERP platforms. We maintain an 81 NPS score and are known for superior technical capabilities, flexible pricing, and exceptional customer support.
Position Overview
We are seeking a dynamic and strategic Director of Marketing to lead and scale our marketing efforts globally. As the Director of Marketing, you will be responsible for driving demand generation, brand awareness, and pipeline growth across the enterprise segment. This role requires a strategic thinker with deep expertise in B2B SaaS marketing, a strong grasp of account-based marketing (ABM), and proven experience in scaling marketing initiatives for enterprise software companies, particularly in the digital signature, compliance, and document management solutions space.
This is a pivotal leadership position where you will shape Certinal's market positioning, build a high-performing marketing organization, and directly contribute to accelerating our go-to-market (GTM) strategy as we expand into new geographies and verticals.
Reports to: Chief Executive Officer (CEO)
Key Responsibilities
- Own Certinal's global marketing strategy and plan, aligning all initiatives to revenue, pipeline, and market expansion goals in priority regions and verticals.
- Drive end-to-end demand generation and ABM programs to create and accelerate qualified pipeline for enterprise and mid-market accounts.
- Lead brand positioning and messaging for Certinal's digital signature and e-consent platform, ensuring clear differentiation across all channels and assets.
- Oversee content and digital marketing (website, SEO, paid campaigns, webinars, email, social) to fuel inbound demand and thought leadership.
- Partner closely with Sales on target account selection, lead handoff processes, sales enablement, and shared KPIs across the funnel.
- Plan and execute field marketing, events, and partner-led programs to influence strategic deals and strengthen presence in key industries and geographies.
- Lead product marketing initiatives including market and competitive research, persona and use-case mapping, value propositions, and GTM for new features and solutions.
- Build and manage a modern marketing tech stack (CRM, marketing automation, analytics) and establish dashboards to track performance, CAC, ROI, and funnel health.
- Hire, coach, and develop a high-performing marketing team, setting clear goals, operating rhythms, and a culture of experimentation and accountability.
- Own the marketing budget, continuously optimizing spend across channels and programs based on data-driven insights and business priorities
Why Join Certinal
- Market Leadership: Join a leader in the rapidly growing digital signature and e-consent solutions market
- Strategic Impact: Direct influence on company growth, GTM strategy, and market positioning
- Growth Opportunity: Scale a world-class marketing function from the ground up
- Talented Team: Work alongside experienced product, sales, and engineering teams
- Competitive Advantage: Innovative platform with differentiated value proposition in a high-growth market
- International Exposure: Opportunity to drive marketing strategy across multiple geographies and customer segments
- Learning & Development: Competitive professional development budget and access to industry conferences
Job Requirement
- 5-10 years of experience in B2B SaaS marketing with strong understanding of enterprise buyer journeys, complex sales cycles, and end-to-end GTM strategy.
- Proven strength in demand generation and ABM, including designing multi-channel campaigns, optimizing funnels, and driving predictable pipeline and revenue.
- Strong digital marketing skills across SEO, SEM, paid media, marketing automation, email, and analytics, with a data-driven approach to experimentation and optimization.
- Demonstrated ability to craft differentiated positioning, messaging, and thought leadership content that resonates with senior decision-makers in target industries.
- Hands-on experience with modern marketing and CRM stacks (e.g., Salesforce, analytics and BI tools) and the ability to build scalable processes and reporting.
- Exceptional leadership, communication, and cross-functional collaboration skills, with a track record of building and mentoring high-performing marketing teams in high-growth environments.
