Define and manage the Healthcare BU's annual thought leadership strategy in collaboration with Healthcare Marketing Head and BUs (Payer, Provider, TriZetto) and Cognizant Corporate Marketing.
Build content themes aligned to healthcare market trends: agentic AI, OBBBA compliance, AI-powered BPaaS, payer modernization, care delivery transformation, platform modernization, etc.
Drive the executive voice strategy for BU leaders: positioning, narrative frameworks, POVs, content plans, and publication cadence.
Content Creation & Editorial Leadership
Lead the development of high-quality thought leadership assets: POVs, whitepapers, research-backed papers, ghostwritten articles, trend reports, playbooks, and more.
Ensuring content reflects deep healthcare industry context, data-backed insights, and a strong AI-led transformation perspective.
Act as the editorial gatekeeper for tone, quality, storytelling, structure, brand alignment, and compliance with healthcare marketing and corporate marketing standards.
Campaign Execution (End-to-End)
Convert thought leadership content into integrated campaigns across paid, owned, earned channels.
Develop channel strategies, messaging frameworks, and amplification plans.
Own campaign measurement, including reach, engagement, conversions, and mid-funnel impact.
Leadership Voice Development
Craft narrative pillars and content calendars for BU leaders.
Ghostwrite articles and thought pieces tailored to executive voice.
Prepare executives for speaker opportunities, panels, and industry events.
Research & Market Insights
Conduct deep healthcare market research- payer, provider, regulatory, AI trends and translate insights into content opportunities.
Collaborate with Analyst Relations teams on aligned content.
Integrate competitive intelligence into content strategy.
Collaboration & Stakeholder Management
Work closely with SMEs, consulting, product teams, sales, and corporate marketing.
Partner with design teams to build visually strong, brand-compliant assets.
Experience
Required Skills & Experience
1015 years in content marketing, editorial strategy, or thought leadership roles.
Healthcare, consulting, enterprise tech or SaaS background preferred.
Strong ghostwriting and senior executive content development experience.
