About the Company
Urgent Hiring for Director for Integrated Media Strategy - Gurgaon
About the Role
Experience - 12 years plus (Traditional and Digital Media)
Responsibilities
- Media Strategy: Craft integrated media strategies by seamlessly blending traditional and digital media channels.
- Collaborate with cross-functional teams to ensure data-driven media strategies that align with client objectives.
- Drive innovation in media strategy/planning, identifying new opportunities and trends in the evolving media landscape.
- Client & Stakeholder Management: Act as a strategic advisor to key clients, guiding them on effective media strategies.
- Work closely with internal teams to innovate and develop impactful campaigns for clients.
- Lead client presentations, client pitches showcasing media strategies and insights, and performance strategies.
- Performance & Optimization: Utilize media research tools, audience insights, and analytics to refine media strategies.
- Stay ahead of industry trends, competitive benchmarks, and emerging technologies to enhance media strategies effectiveness.
Qualifications
- 12+ years of experience in media strategy
- Strong knowledge of audience measurement tools (e.g., RAM, TAM, TGI).
- Exceptional client management, leadership, and presentation skills.
- Ability to translate business objectives into high-impact media strategies.
- Prior experience in a media agency is highly preferred
Pay range and compensation package
Ctc - Up to 39 LPA
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