In your new role you will:
- Own the annual worldwide Marketing Plan for Edge ID&A group.
- Drive and deliver revenue and margin expectations in accordance with the Product Line targets.
- Conduct effective and comprehensive customers research to understand market size and opportunity, needs and wants, and the competitive landscape. Deliver those data-driven insights as inputs into the product roadmap.
- Lead the negotiation of dedicated SoWs with customers and successfully close contracts and agreements.
- Partner with regional marketing and drive Go-To-Market initiatives for new product launches into the various regions.
- Present to customers, partners and internal sales at events, webinars, and executive briefings on existing and new product capabilities.
- Drive awareness and consideration by building compelling core content consistent across the board, such as customer stories, analyst reports, whitepapers and blogs.
- Partner with product management to influence product pricing and business model to deliver customer value.
- Run regular updates with all stakeholders for alignment and launch orchestration
- Contribute significantly to the Market model exercise and long-term revenue planning
- Drive regular customer review meetings with regional sales to ensure that the regional activities and key customer strategies support the product group s growth and margin aspirations.
- Team management
Your Profile
You are best equipped for this task if you have:
- 15+ years of overall experience and at least a Bachelors degree in Electronics Engineering, Information Systems, Computer Science or related field. MBA is a major plus
- 4+ years developing strategic customer relationships.
- 4+ years working in a large matrixed organization.
- Relevant experience in a marketing role in EDA or Semiconductor industries.
- Proven success in driving business growth and achieving revenue targets
- Demonstrated ability to identify and pursue new business opportunities.
- Excellent storytelling skills that resonate with the audience.
- Proven success with excellent customer intimacy and stakeholder management
- Ability to make hard trade-offs. Comfortable at risk-taking.
- Problem-solving skills to dissect & work through challenges. Have strategic thinking yet is detail oriented.
- Ability to change the thinking of, or gain acceptance from, others in sensitive situations, without damage to the relationship.
- Excellent team management skills.
- Strong negotiation and contract management skills.
