Acuity Analytics (the trading name of Acuity Knowledge Partners) is a global, tech-first organisation helping financial institutions and corporates make better decisions through research, data, analytics and AI-enabled solutions. We combine deep financial services expertise with strong engineering, digital and AI capabilities to solve complex, real-world problems.
With a team of 7,200+ analysts, data specialists and technologists across 28 locations, we work with more than 800 organisations worldwide to drive efficiency, unlock insight and deliver measurable impact. Our success is built on the strength of our people—by investing in talent, encouraging collaboration and creating room to grow, we enable our teams to do their best work for clients.
Acuity became an independent business in 2019 following its acquisition from Moody's Corporation by Equistone Partners Europe. In 2023, funds advised by global private equity firm Permira acquired a majority stake, with Equistone remaining a minority investor—supporting our continued growth and innovation.
For more information, visit www.acuityanalytics.com
Position Title- Director
Experience Level- 15+yrs
Department- Sales& Marketing
Location- ETV- Banaglore
Role reports to- Global Marketing Director
Accountable for:
- Marketing strategy and proposition frameworks used across the business
- Strategic prioritisation and planning inputs to campaigns, partnerships and content
- Strategic support to Business Units and Sales for priority accounts and growth initiatives
- Oversight of proposition development investment and associated resources (budget held centrally in partnership with Marketing leadership)
Role purpose
The Head of Marketing Strategy & Propositions is accountable for translating Acuity's growth strategy into clear marketing priorities, structured propositions and strategic plans that support both the firm's long-term ambition and the day-to-day strategic objectives of the business units.
This role owns the development of a coherent, integrated proposition framework that brings together I&A and AD&D across sectors, use cases and client needs. It ensures propositions are clear, credible and commercially meaningful, reflecting how clients buy and how Acuity delivers value in practice.
Working as a strategic partner to Business Unit and Sales leadership, the role ensures marketing strategy supports existing client expansion, priority accounts and selective new logo growth, while providing clear direction to campaigns, content and partnerships teams.
This is a senior leadership role responsible for providing strategic clarity, focus and consistency across a large, experienced team, ensuring marketing strategy is grounded in client reality, technology credibility and business priorities.
Key Responsibilities
- Translate Acuity's growth strategy into clear marketing priorities that support Business Unit objectives and overall firm ambition.
- Lead the development and ongoing evolution of a structured, integrated proposition framework across I&A and AD&D.
- Work closely with Business Unit, Sales, AD&D and Delivery leaders to ensure propositions reflect real client value and capability maturity.
- Support Business Units in articulating their strategic priorities through marketing strategy, propositions and go-to-market focus.
- Provide clear strategic direction and briefs to campaigns, partnerships and brand teams, ensuring alignment and coherence.
- Balance support for existing client growth with enablement of selective new logo acquisition in priority areas.
- Review and refine marketing priorities and propositions as capabilities, markets and client needs evolve.
- Lead and develop a senior, India-based strategy and propositions team, setting clear direction and expectations.
Essential
Experience and capability required
- Senior experience in B2B marketing strategy, propositions or commercial marketing.
- Strong background in professional services, consulting, analytics as well as technology or technology-enabled services.
- Proven experience developing structured technology propositions that support complex sales and senior client conversations.
- Strong understanding of analytics, data, AI and digital capabilities, and how they create client value.
- Experience partnering closely with Business Unit and Sales leadership.
- Experience leading senior teams, ideally in a global or offshore delivery model.
Highly desirable
- Experience integrating legacy capabilities with new technology-led offerings.
- Experience in account-based, opportunity-led or client-centric growth models.
- Experience in high-growth or private equity-backed environments.
Personal attributes
- Commercially minded and pragmatic
- Confident working with senior stakeholders
- Clear, structured thinker
- Comfortable operating across strategy and execution
- Credible with technology, analytics and business leaders
Scope clarification
This role owns marketing strategy, prioritisation and proposition development. Campaign execution, brand governance, partnerships and marketing operations are delivered by dedicated teams, with this role providing strategic direction, clarity and focus in close partnership with Business Units and Sales.
