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Pocket FM

Director - Growth

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  • Posted 15 hours ago
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Job Description

At Pocket, we've experienced rapid growth in both revenue and scale over the past few years, further fueling our ambition. With a long-term vision, we are well-positioned and well-capitalized to drive sustained expansion.

We operate across diverse industries and geographies, tackling complex challenges that require leaders who can navigate ambiguity and drive impact. These roles demand the ability to solve novel, first-of-their-kind problems—often without precedent. Thriving at Pocket requires a mix of high IQ and EQ, analytical rigor, and an entrepreneurial mindset.

We offer ambitious goals, complex problem-solving, and full ownership over execution. Prior experience solving similar problems isn't required. What matters is adaptability, a willingness to learn and reinvent, and intellectual humility.

You'll be solving for one of these problem statements:

  • This role sits at the intersection of analytics, product, and growth; tackling first-time, complex challenges across diverse genres.
  • Content Growth & Expansion: Improve CPI for new shows and scale high-performing content to reach new audience segments. Test, iterate, and scale both paid and organic channels to drive sustainable growth
  • Revenue & Retention Optimization: Maximize monetization, improve retention metrics, and enhance user lifetime value
  • AI-Driven Production & Scaling: Shift user acquisition testing from thumbnail optimization to AI-driven experiments and scale realistic AI-generated videos for content distribution
  • Content Adaptation & Commissioning: Optimize content adaptation for broader appeal and identify high-potential growth shows across key categories
  • Live-Action Production: Maintain and scale live-action content as a core part of our ongoing operations; leveraging A/B testing and advanced analytics to optimize content performance and acquisition strategies

Here's what we are looking for:

  • Astute problem-solving skills and the ability to break (seemingly) large problems into smaller, practical, solvable pieces with a data-driven approach to decision-making
  • Someone who excels at developing and implementing a plan from concept to completion, generating measurable outcomes across retention, engagement, and monetization
  • Track record of productive teamwork starts with why rather than what, enjoys getting hands dirty, and possesses a drive for continuous learning
  • A deep understanding of user needs, preferably gained in consumer-first companies
  • Comfort working with AI automation tools and exposure to LLM-based workflows to drive scalable growth initiatives
  • Action bias: solves problems, executes, and iterates as needed

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About Company

Job ID: 145644749