Lead the Digital planning portfolio for the HMCL_IBU business, strategically guiding a team to achieve client media KPIs.
Reporting of the Role
- This role reports to the client lead for the business.
3 Best Things About the Job
- Become a recognized category expert in the 2-wheeler segment, leading strategic conversations across various platforms.
- Grow your leadership style within an agency committed to nurturing talent.
- Evangelize tech innovation to build efficiencies.
Measures of Success
- In three months, you would have:Worked with all constituents of the GroupM digital ecosystem to create a unified offering for the client.
- Introduced new digital channels to achieve the optimum performance media mix for existing clients.
- Successfully led a team of planners.
- In six months, you would have:Learned how to effectively pitch 360-degree digital products to clients.
- Worked with a diverse team of media buyers and planners across 360-degree media and beyond.
- Been ready to lead and deliver reviews.
- In 12 months, you would have:Emerged as a coveted champion and go-to person for digital marketing solutions.
- Become proficient in the latest trading techniques and deals by managing the largest portfolio of publishers and channel partners.
Responsibilities of the Role
- Media Planning & Strategy:Work closely and in-depth with a team of digital planners, with the ability to guide on media planning with platform depth.
- Maintain a strategic mindset, conducting audience deep dives, creating approach notes, and integrating GroupM vertical offerings into final presentations.
- Client Success:Understand client objectives and category/competitive trends for various product categories.
- Steer client review meetings on a regular basis.
- Deliver client delight and success by stitching together all media offerings, including digital media, offline media, content marketing, and brand associations.
- Manage Campaign Supervision Team:Manage and supervise a team of campaign supervisors.
- Know platform nuances and details to lead the team efficiently.
- Guide the team on a regular basis for campaign optimization.
- Work with the Planning team to deliver timely reports.
- Campaign and Business Reporting:Collaborate with planners and reporting experts to build and deliver campaign reports and post-campaign analysis.
- Possess the foresight to tie media delivery and reports back to business objectives.
- Work on the automation of reports with GroupM's automation experts.
- Team Management:Manage large performance teams (Biddable and Performance Display) from strategy to delivery and client engagement during annual and regular reviews.
- Develop and strike partnership deals with key publishers and large affiliates.
Skills and Experience
- Minimum of 9-10 years of experience in digital media planning and buying.
- Excellent written and oral communication skills combined with outstanding presentation skills.
- Proven team management skills.
- Understanding of the programmatic landscape (knowledge of the digital advertising industry, trends, and technologies like DMP, DSP, SSP) is preferred.
- Applied knowledge of 3rd party ad serving, website, tracking, and associated technologies is preferred.
- Intermediate to advanced analytical skills, specifically related to performance data and metrics, are preferred.
- Strong interpersonal and communication skills.
- Excellent problem-solving skills.
- Abreast with the latest technology that affects digital advertising.
- Worked closely with publisher partners to elevate industry standards in line with client needs.
- Exposure to affiliate and programmatic technologies.
- Proven people management skills.
