Director - Digital Marketing

About the Company:

Headquartered in California, U.S.A., GSPANN provides consulting and IT services to global clients. We help clients transform how they deliver business value by helping them optimize their IT capabilities, practices, and operations with our experience in retail, high-technology, and manufacturing. With five global delivery centers and 2000+ employees, we provide the intimacy of a boutique consultancy with the capabilities of a large IT services firm.

Role: Director - Digital Marketing (Salesforce Core and Agentforce)

Job Location: Hyderabad/Pune/Gurugram

Overview

We're looking for an entrepreneurial Director of Salesforce Core and Agentforce to lead and expand our Salesforce Core and Agent force practice within a highgrowth boutique digital marketing and customer experience consultancy. This is a unique opportunity to architect a new generation of intelligent customer engagement solutionsblending Salesforce innovation, Agent force GenAI capabilities, and modern marketing strategy.

As the senior leader owning our Salesforce Core and Agentforce portfolio, you'll shape the practice direction, drive presales and growth initiatives, and ensure every engagement we deliver reflects the creativity, agility, and quality that defines GSPANN.

Key Responsibilities :

Strategic Leadership

• Build, scale, and lead our Salesforce Core (Sales, Service, Experience, Platform, Revenue) & AI (Agentforce) practice, aligning vision and offerings to the firm's broader digital marketing and CX strategy.
• Define differentiated service offerings that blend Salesforce Core (Sales, Service, Experience, Platform) with AI-driven personalization, automation, and insight generation.

Einstein AI and Agentforce Innovation

• Drive the adoption and integration of Salesforce Agentforce and Einstein AI to transform how clients engage with customers through datadriven, conversational, and predictive experiences.
• Build innovative accelerators and frameworks that use GenAI to optimize sales productivity, campaign orchestration, and customer service efficiency.
• Represent the firm as a thought leader in the intersection of CRM, marketing, and AIpublishing perspectives, leading demos, and guiding client innovation sessions.

Growth and PreSales

• Partner with leadership and business development teams to shape gotomarket strategies and expand client relationships.
• Lead presales engagements, RFP responses, and solution storytelling for enterprise and midmarket clients.
• Foster partnerships with Salesforce Core and ecosystem vendors, especially within AI, Data Cloud, and Customer 360 spaces.

Delivery and Client Success

• Oversee delivery excellence across all Salesforce Core and Agentforce projects, ensuring measurable business impact and client satisfaction.
• Act as hands-on executive leader on key programs, providing technical and strategic oversight.
• Maintain governance over quality, profitability, and continuous delivery improvement.

Talent and Culture

• Build a high-performing, multidisciplinary team blending Salesforce consultants, marketing technologists, Agentforce engineers, and data experts.
• Promote a culture of creative problem-solving, experimentation, and continuous learning.
• Mentor emerging leaders and establish clear career paths within the practice.

Desired Skills and Experience

• 12+ years of experience in Salesforce Core consulting and digital marketing technology or enterprise solution leadership.
• Deep expertise in Salesforce Core Clouds and hands-on knowledge of Agentforce and Einstein AI capabilities.
• Demonstrated success in building practices, scaling teams, and driving P&L performance within consulting or agency environments.
• Exceptional ability to translate Agentforce innovation into practical, business-ready solutions.
• Strong executive presence, storytelling, and client relationship skills.
• Salesforce certifications such as System Architect, Application Architect, or CTA preferred.

Why Join Us

• Lead and mature the creation of a nextgeneration Salesforce Core & Agentforce Competency.
• Help shape the future of intelligent customer engagement across marketing, sales, and service.
• Join a boutique environment where vision, creativity, and entrepreneurship are celebratedand your ideas directly influence growth.

Why choose GSPANN

We GSPANNians are at the heart of the technology that we pioneer. We do not service our customers, we co-create.

With the passion to explore solutions to the most challenging business problems, we support and mentor the technologist in everyone who is a part of our team. This translates into innovations that are path-breaking and inspirational for the marquee clients, we co-create a digital future with.

GSPANN is a work environment where you are constantly encouraged to sharpen your abilities and shape your growth path, We support you to become the best version of yourself by feeding your curiosity, providing a nurturing environment, and giving ample opportunities to take ownership, experiment, learn and succeed.

We're a close-knit family of more than 2000 people that supports one another and celebrates successes, big or small. We work together, socialize together, and actively serve the communities we live in.

We invite you to carry forward the baton of innovation in technology with us.

At GSPANN, we do not service. We Co-create.

Discover your inner technologist - Explore and expand the boundaries of tech innovation without the fear of failure.

Accelerate your learning - Shape your career while scripting the future of tech. Seize the ample learning opportunities to grow at a rapid pace

Feel included - At GSPANN, everyone is welcome. Age, gender, culture, and nationality do not matter here, what matters is YOU

Inspire and Be Inspired - When you work with the experts, you raise your game. At GSPANN, you're in the company of marquee clients and extremely talented colleagues

Enjoy Life - We love to celebrate milestones and victories, big or small. Ever so often, we come together as one large GSPANN family

Give Back - Together, we serve communities. We take steps, small and large so we can do good for the environment, weaving in sustainability and social change in our endeavors.

We invite you to carry forward the baton of innovation in technology with us.

Let's Co-create.