What Youll Do
Brand Strategy Development:
- Lead the development of earned-first creative strategies for key client accounts, ensuring they are both culturally and brand-relevant
- Turn clientsbusiness & communications challenges into actionable insights that inspire your colleagues and clients towards original ideas
Client Partnership and Servicing Support:
- Collaborate with client servicing teams to develop comprehensive outreach strategies across earned, owned, and paid channels
- Present strategic recommendations to senior clients with confidence and clarity, demonstrating a deep understanding of their business objectives and communications needs
New Business Development:
- Support high-value pitch opportunities with creative insights, ideas and planning
- Cross-functional Collaboration:
- Collaborate with Bursons PR, digital, creative, content, and analytics teams to develop and deliver cohesive and compelling creative campaigns
- Facilitate brainstorming sessions and workshops to foster a culture of creativity
- Mentor junior team members in strategic thinking and planning
Trend Analysis and Insights:
- Keep up to date with developments across earned, owned and paid channels in order to make the best use of them in client campaigns
- Stay abreast of cultural, social and consumer trends to inform strategic planning and decision-making
Experience That Contributes To Success
- Minimum 12 years of experience in creative strategy and brands with a focused development on earned-first, PRable ideas
- Experience in a leading PR, digital, or creative agency is preferred
- Excellent communication and presentation skills, with the ability to articulate complex ideas clearly and persuasively to our clients C-suite
- Strong analytical skills and proficiency in strategic planning tools and frameworks
- Multi-sector experience across tech, healthcare, BFSI, enterprise services, lifestyle, and entertainment
- Proven track record of award-winning campaign development in India7
