How You'll Help Us Keep Climbing (Overview & Key Responsibilities)
The Digital Visual Designer role is responsible for creating beautiful, intuitive, and user-centric campaign creatives thereby driving engagement for Delta Air Lines.
They are required to execute innovative and compelling experiences and interactions that scale over time. They should bring strong knowledge of user-centered design principles, interaction design and ensuring consistency and adherence to Delta brand guidelines.
Responsibilities
Asset Quality Control & Standards Production
- Review and validate all imagery and assets to ensure they meet Delta's brand and accessibility standards.
- Cross-check specs like resolution, aspect ratios, file formats, and color profiles for consistency across platforms (mobile, tablet, other mediums in the future).
- Maintain a Design QA checklist to ensure assets are production ready and consistently meet Delta design standards.
Campaign Imagery Testing in Figma
- Use Figma to mockup and test campaign visuals in real app environments
- Simulate how assets will appear across different screen sizes and devices, flag discrepancies early and provide a solution.
- Collaborate with strategy and marketing teams to iterate quickly on visual treatments and make them production ready.
Generative AI for Asset Enhancement
- Use AI tools (like Adobe Firefly, Adobe Stock etc.) to:
- Generate or enhance imagery when original assets do not meet quality or format requirements.
- Create on-brand variations of campaign visuals for A/B testing.
- Fill gaps in destination imagery or create seasonal/region-specific content.
What You Need To Succeed (Minimum Qualifications)
- Possess a Bachelor's degree in Design, human-computer interaction, or related field
- 2-4 years of solid experience Digital Design and Visual Design skills
- Strong communication skills
- Advanced Figma knowledge and experience with design systems within Figma
- Understanding of user research and testing methodologies
- Basic knowledge of web development technologies such as HTML, CSS, and JavaScript
- Understanding of web and mobile design guidelines, accessibility standards, and responsive design principles
- Consistently prioritizes safety and security of self, others, and personal data.
- Embraces diverse people, thinking, and styles
What Will Give You a Competitive Edge (Preferred Qualifications)
- Strong cross functional collaboration
- Solid foundation in all aspects of Digital Design including typography, layout, hierarchy, and graphic design
- Previous retail, airline, or e-commerce design experience
- Knowledge in Adobe MarTech tools
- Strong knowledge in HTML, CSS, and JavaScript
About The Company
Delta Air Lines (NYSE: DAL) is the U.S. global airline leader in safety, innovation, reliability and customer experience. Powered by our employees around the world, Delta has for a decade led the airline industry in operational excellence while maintaining our reputation for award-winning customer service. With our mission of connecting the people and cultures of the globe, Delta strives to foster understanding across a diverse world and serve as a force for social good.
In 2024, Delta was recognized by Fortune with a No. 11 placement on
Fortune's Top 50 Most Admired Companies list. The company's strong management and commitment to providing elevated experiences and premium products also secured a No. 1 ranking out of the eight airlines on the list. Delta landed on
TIME's inaugural list of the
World's Best Companies, coming in at No. 12 – the only U.S. airline in the top 155. TIME's award is based on three criteria: employee satisfaction, revenue growth and sustainability.
Delta's people-first culture continues to be recognized, earning the airline a spot on
Fortune's 100 Best Companies to Work For® list for the fifth year. Delta is the only airline included on the 2024 list.
Additionally, Delta earned a coveted spot, on
Fast Companys list of the
Most Innovative Companies, climbing from its No. 8 spot in 2023 to No. 2 in the travel category. The airline was recognized for its Wi-Fi revolution that is working to ensure the future of travel is connected.
About The Delta Technology Hub (DTH), Bangalore
Delta has fast emerged as a customer-focused, innovation-led, technology-enabled business. The Delta Technology Hub will contribute directly to these objectives. It will sustain our long-term aspirations of delivering niche, IP-intensive, high-value, and innovative solutions. It supports various teams and functions across Delta and is an integral part of our transformation agenda, working seamlessly with a distributed team to create memorable experiences for customers.
Why join
- Technology is a key enabler of the differentiated services that Delta provides. At the DTH, you get the opportunity to work on projects with a significant impact on business outcomes and customer experience.
- Deepen your knowledge by taking part in multifaceted learning and development programs –exposure to extensive internal and partner repositories, institutional affiliations, and industry SIG (Special Interest Groups) partnerships.
- Collaborate with research, innovation and IP co-development partners.
- Immerse yourself in an employee-centric culture.
- Develop deep and broad business acumen on airline operations while retaining focus on cutting-edge technology driven solutions.
- Avail a full range of benefits that support you and your family: Insurance, Commute, Meals, and Special Travel opportunities
