Digital Performance Marketing Manager (B2C / Consumer Apps)

We are looking for a hands-on Digital Performance Marketing Manager who has scaled consumer apps at high velocity and knows how to turn ad spend into predictable growth. This role is ideal for someone who has run and optimized large monthly budgets on Google and Meta, understands app growth economics, and obsesses over CAC, LTV, and ROAS.

You will own end-to-end paid growth for our consumer apps, from acquisition strategy to daily optimization, experimentation, and scaling.

Key Responsibilities

1. Paid Acquisition & Scaling

Own and scale paid user acquisition across Google Ads (UAC, Search, Display, YouTube) and Meta Ads (Facebook, Instagram)

Plan, execute, and optimize high-budget monthly spends with clear CAC and ROAS targets

Scale campaigns profitably while maintaining cost efficiency and retention quality

2. App Growth Optimization

Optimize for App Installs, In-App Events, Purchases, Subscriptions, and LTV

Deep understanding of funnel metrics: CPI, CPA, Conversion Rate, Retention, ARPU, LTV

Work closely with product and analytics teams to improve onboarding, activation, and monetization

3. Performance & Experimentation

Run structured A/B tests on creatives, audiences, bidding strategies, and funnels

Rapidly iterate on ad creatives, copies, hooks, and formats for scale

Identify winning patterns and double down on what works

4. Analytics & Reporting

Track and analyze performance using Firebase, Appsflyer/Adjust, GA, Meta & Google dashboards

Build clear weekly and monthly reports with insights, not just numbers

Translate data into actionable growth decisions

5. Budget Ownership & ROI

Own monthly marketing budgets and ensure efficient capital deployment

Forecast spend vs growth impact and plan scale phases

Strong focus on ROI-driven growth, not vanity metrics

Qualifications & Experience

Must-Have

36+ years of experience in Performance Marketing for Consumer Apps (B2C)

Proven experience running and scaling paid ads on Google and Meta

Hands-on experience managing large monthly ad budgets (10L+ / $50K+ per month or higher)

Strong understanding of app growth metrics and mobile attribution

Experience scaling apps across India and/or global markets

Strongly Preferred

Experience with subscription-based or freemium consumer apps

Prior experience in high-growth startups or consumer tech companies

Familiarity with creative strategy for performance (UGC, video ads, hooks, iterations)

Experience collaborating with product, design, and content teams

Skills & Mindset

Extremely data-driven with a growth-first mindset

Comfortable with high ownership and accountability

Strong analytical thinking with attention to detail

Ability to move fast, test aggressively, and scale winners

Obsessed with performance, efficiency, and outcomes

What Success Looks Like in This Role

Consistent reduction in CAC while scaling user acquisition

Strong improvements in LTV, retention, and ROAS

Predictable and scalable paid growth engine for consumer apps

• Clear, insight-driven decision making backed by data