DIGITAL & PERFORMANCE MARKETING INTERN

JOB TITLE: PERFORMANCE & DIGITAL MARKETING INTERN

Employment Type: Internship

Location: Kala Ghoda, Fort, Mumbai

• Bachelor's degree (completed or pursuing) in Performance Marketing, Digital Marketing, Marketing Analytics, Business, E-commerce, or Luxury Brand Management.
• Minimum one prior internship in Performance Marketing / Digital Marketing / SEO / SEM is mandatory.
• Strong understanding of paid media KPIs (CTR, CPC, CPM, ROAS, CPA, Conversion Rate) and organic growth metrics.
• Prior exposure to Fashion, Luxury, or Retail brands preferred.

ABOUT SDS by KUSHAL SHAH

SDS by KUSHAL SHAH is a men's luxury brand specializing in Prt, Couture, and Bespoke.

We focus on refined design aesthetics, craftsmanship, and service, creating a seamless balance between luxury and contemporary style.

Rooted in an edgy yet timeless design philosophy, our collections reflect an evolving yet consistent creative vision.

Our parent company, SHEETAL, has been a pioneer in Indian fashion retail for over 50 years.

Industry icons such as Hemant Trivedi, Manish Malhotra, and Aki Narula began their creative journeys at SDS before launching their own labels.

KEY RESPONSIBILITIES

1. Paid Media & Performance Marketing

Plan, execute, and optimize campaigns across Meta Ads (Instagram & Facebook), Google Ads (Search, Display, Shopping), and YouTube Ads

Build full-funnel campaign structures (awareness, consideration, conversion, retargeting)

Manage audience segmentation including lookalikes, interest clusters, custom audiences, and remarketing pools

Allocate budgets strategically and monitor daily pacing and spend efficiency

Conduct structured A/B testing across creatives, ad copy, formats, CTAs, and landing pages

Continuously optimize campaigns to improve ROAS, reduce CPA, and scale high-performing ad sets

Analyze CTR, CPC, CPM, conversion rate, and revenue attribution metrics

Identify scaling opportunities and performance gaps within campaigns

2. SEO & Organic Digital Growth

Implement on-page SEO including keyword optimization, metadata updates, alt tags, internal linking, and URL structuring

Conduct keyword research aligned with luxury menswear, bespoke tailoring, couture, and occasion wear categories

Optimize category pages, product descriptions, and collection content for search visibility

Monitor rankings, impressions, and click-through rates via Google Search Console and GA4

Support backlink and off-page SEO strategies

Identify organic traffic growth opportunities and content gaps

Improve content discoverability and site structure for better search performance

3. Conversion Tracking & Attribution

Set up and manage tracking through Google Tag Manager, Meta Pixel, and GA4

Implement UTM structures for campaign-level accuracy

Monitor attribution models and analyze multi-touch customer journeys

Identify drop-offs within the funnel and recommend CRO (Conversion Rate Optimization) improvements

Track revenue performance by channel and campaign

Maintain accuracy in event tracking, goal setups, and ecommerce reporting

4. Shopify & Website Optimization

Manage product uploads, descriptions, pricing updates, and collections on Shopify

Ensure all website content is SEO-optimized and conversion-focused

Monitor user behavior through Microsoft Clarity and Shopify Analytics

Analyze heatmaps, session recordings, and user journeys

Improve navigation, filtering, internal linking, and product categorization

Coordinate landing page improvements for campaign-specific launches

5. Reporting, Analytics & Strategic Insights

Prepare structured weekly and monthly performance reports

Analyze ROI, CAC, LTV trends, and revenue contribution by channel

Compare paid vs organic acquisition performance

Benchmark competitor strategies within the luxury and couture segment

Identify actionable insights for scaling digital growth

Present optimization recommendations backed by data

SOFTWARES & TOOLS KNOWLEDGE (Required)

Meta Ads Manager

Google Ads

Google Analytics 4

Google Search Console

Google Tag Manager

Google Merchant Center

Microsoft Clarity

Shopify

Meta Business Suite

Excel / Google Sheets

Canva / Adobe Suite (coordination level)

QUALIFICATIONS & PREREQUISITES

Minimum one prior internship in Performance Marketing or Digital Marketing (SEO/SEM mandatory exposure)

Strong understanding of paid media KPIs: CTR, CPC, CPM, ROAS, CPA, Conversion Rate

Strong understanding of organic metrics: impressions, rankings, bounce rate, session duration, traffic growth

Analytical mindset with comfort handling data dashboards and campaign budgets

Detail-oriented with structured reporting capabilities

Strong problem-solving and optimization mindset

Interest in luxury fashion, digital ecosystems, and performance-driven growth