Digital Performance Marketer

Job Description Digital Performance Marketer

Job Title : Digital Performance Marketer

Position : 2 No's

Location : Okhla Phase -2, New Delhi

Terms : Full Time

Salary Offered : As per industry standard.

Company Details : Substance Communications

Address and Contact Details of Company

A-41, 2nd Floor, FIEE Complex,

Okhla Industrial Area, Phase II,

New Delhi 110020.

Job Description

At Substance Communication, Hybrid Advertising Creative Digital Marketing Agency is looking for a Digital Performance Marketer who can assist highly skilled Digital Performance Marketer to join our dynamic digital marketing team. The ideal candidate will have a proven track record of planning, implementing, and optimizing digital marketing campaigns across various channels to drive business growth and achieve key performance indicators (KPIs).

Job Responsibilities:

1.Campaign Strategy and Planning:

2.Develop and execute comprehensive digital marketing strategies aligned with business goals.

3.Conduct market research to identify opportunities and trends.

4.Collaborate with cross-functional teams to ensure integrated marketing efforts.

Digital Advertising:

Plan and execute online advertising campaigns across platforms such as Google Ads, Facebook, LinkedIn, Instagram and others.

Monitor and optimize ad performance to achieve desired outcomes.

Utilize A/B testing to improve campaign effectiveness.

Search Engine Optimization (SEO):

Conduct keyword research and analysis.

Implement on-page and off-page SEO strategies to improve website visibility and rankings.

Monitor and report on SEO performance metrics.

Social Media Optimisation (SMO):

Social Media Optimization (SMO) involves optimizing and enhancing a brand's presence on social media platforms to increase visibility, engagement, and ultimately drive business goals. Here's a breakdown of the typical work involved in Social Media Optimization:

1. Social Media Strategy:

Develop a comprehensive social media strategy aligned with overall business objectives.

Identify target audiences and tailor content and campaigns accordingly.

Conduct competitor analysis to understand industry trends.

2. Profile Optimization:

Ensure that social media profiles are complete, consistent, and reflective of the brand image.

Use high-quality images and compelling descriptions.

Include relevant keywords to enhance discoverability.