Company: Pixels and Digital (www.pixelsanddigital.com)
Job Type:Full Time (Offline)
Location: Coimbatore
Package: 20,000 - 30,000 per month (based on experience and skills)
Experience: Minimum 2 years in digital marketing
Probation: 3-6 months
Job Description:
We are seeking a highly motivated and experienced Marketing Analyst & Manager to join our team. The ideal candidate should have a strong understanding of Google Ads and Meta Ads, along with a passion for data-driven marketing and analysis. The candidate will also have additional skills in graphic design using Canva.
Key Responsibilities:
1. Campaign Management:
- Plan, execute, and manage Google, Meta & Linkedin Ads campaigns (Search, Display, YouTube, etc.).
- Create and manage Meta Ads (Facebook & Instagram), optimizing for the best ROI.
- Monitor and optimize ad campaigns to achieve KPIs, including impressions, click-through rates, conversions, and return on ad spend (ROAS).
2. Data Analysis & Reporting:
- Analyze campaign performance and provide actionable insights to improve marketing efforts.
- Generate detailed reports for key stakeholders, showing the effectiveness of marketing campaigns.
- Continuously track and assess market trends to inform future campaigns.
3. Strategy Development:
- Collaborate with cross-functional teams to develop and execute marketing strategies that align with business objectives.
- Recommend optimization strategies based on data analysis and market trends.
4. Canva Design (Add-On Skill):
- Design visually appealing ad creatives for Google Ads and Meta Ads using Canva.
- Create social media posts, banners, and other marketing materials as needed.
5. Client Communication:
- Communicate campaign progress and results to clients and internal teams.
- Address client queries and provide expert advice on digital marketing strategy.
Skills & Qualifications:
1. Essential:
- Minimum 2 years of experience in digital marketing, specifically with Google Ads and Meta Ads.
- Strong knowledge of the Google Ads platform, including search, display, and video ads.
- Proficiency in Meta Ads (Facebook & Instagram Ads) and their respective tools (Business Manager, Ads Manager).
- Strong data analysis skills and experience with Google Analytics or similar tools.
- Ability to work with marketing budgets and optimize campaigns for the best ROI.
2. Desirable:
- Experience with Canva or similar design tools.
- Strong communication skills, both written and verbal.
- Ability to work in a fast-paced environment and manage multiple projects.
Benefits:
- Competitive salary based on experience.
- Opportunities for career growth and skill development.
- Flexible working hours and a dynamic work environment.
