Digital Marketing Specialist

Google Ads/Digital Marketing Specialist – Real Estate Industry

Location: Banaswadi, Bengaluru (On-site)

Experience: 2–3 Years

Salary: 50,000 – 70,000 per month

About the Role

We are looking for a performance-driven Google Ads Specialist to join our growing real estate marketing team. If you have a passion for paid campaigns, thrive on data-driven strategies, and know how to turn clicks into qualified leads, this role is for you!

As a key member of our marketing team, you'll be responsible for planning, executing, and optimizing campaigns that deliver high-quality leads and maximum ROI.

Key Responsibilities

Plan, launch, and optimize Google Ads campaigns (Search, Display, YouTube, Discovery, Performance Max).

Conduct in-depth keyword research, competitor analysis, and audience targeting.

Monitor campaigns daily, adjusting bids, budgets, and targeting to ensure efficiency.

Track conversions and analyze campaign data using Google Analytics & Tag Manager.

Continuously improve ad copies, creatives, and landing pages for higher CTR & conversions.

Prepare detailed weekly & monthly performance reports with actionable insights.

Stay updated with Google Ads trends, policies, and best practices.

Collaborate with designers & the marketing team for creatives and landing page strategies.

Required Skills & Qualifications

• 2–3 years of hands-on Google Ads management experience.
• Strong expertise in SEM, PPC, Display & remarketing strategies.
• Proven experience in conversion tracking, GA4 & Google Tag Manager.
• Proficiency in ad copywriting, keyword planning, and A/B testing.
• Experience with lead generation & CPL optimization.
• Google Ads Certification (preferred).
• Excellent analytical skills with proficiency in Excel/Google Sheets.
• Ability to manage budgets and meet campaign KPIs.

Good to Have

Experience with Meta Ads & LinkedIn Ads.

Knowledge of SEO basics.

Prior experience with real estate campaigns (big plus!).

Why Join Us

Opportunity to work on high-budget real estate campaigns.

Be part of a fast-paced, growth-driven marketing team.

Hands-on exposure to the latest digital advertising strategies.

Competitive pay (50,000 – 70,000 per month) & career growth opportunities.

If you live and breathe Google Ads, and want to make an impact in the real estate space, we'd love to hear from you!