Digital Marketing Specialist

Industry: Wedding Invitations & Printing

Location: Gurgaon / Delhi NCR

Company Type: Wedding & Premium Printing Company

Job Title

Marketing Executive – Digital & Lead Generation

Job Summary

We are looking for a Marketing Executive who can generate quality leads and increase brand visibility for our wedding invitation and premium printing business. The candidate will manage digital marketing platforms, coordinate campaigns, and help convert enquiries into sales.

Key Responsibilities

1. Lead Generation (Primary Responsibility ⭐)

Generate enquiries through:

Instagram

Google Ads

Facebook Ads

Website forms

Run paid ad campaigns

Optimize campaigns for more leads

Track daily lead numbers

Reduce cost per lead

2. Social Media Management

Manage:

Instagram

Facebook

LinkedIn

Tasks:

Create weekly content calendar

Post reels, images, and stories

Showcase wedding invitations & premium designs

Respond to comments and messages

Increase followers and engagement

3. Content & Creative Coordination

Coordinate with designer for:

Ad creatives

Reels

Product photos

Suggest new content ideas:

Unboxing videos

Wedding trends

Premium invite showcases

4. Website & Enquiry Management

Update website content

Monitor enquiry forms

Ensure quick lead responses

Improve conversion rate

5. Vendor & Partnership Marketing

Connect with:

Wedding planners

Event planners

Photographers

Banquet halls

Build referral partnerships

Maintain vendor database

This is very valuable in your industry.

6. Campaign Tracking & Reporting

Prepare weekly reports:

Leads generated

Ad spend

Cost per lead

Orders generated from campaigns

ROI tracking

Required Skills

Must Have

1–3 years experience in Digital Marketing

Experience running:

Instagram Ads

Facebook Ads

Google Ads

Good knowledge of:

Social media marketing

Lead generation

Content posting

Good to Have (Bonus)

Experience in:

Wedding industry

Printing industry

Luxury products

Knowledge of:

Canva

Basic Photoshop

Video editing (Reels)

Education

Graduate in:

Marketing

Business

Digital Marketing

Any related field

Digital marketing certification preferred.