About Thrive:
At Thrive, we're looking for a Performance Marketing Associate (App) to join us on our quest to help restaurants succeed online. Preferably, you're someone who loves interacting with people, is inquisitive, resilient and resourceful. We're looking for a person who is not afraid to wear many hats and enjoys a culture of freedom and responsibility. You will be given the trust and authority to try different things, explore ideas, fail, learn, adapt, and try again. We're a small team (think David) creating a food-delivery platform that's going up against large aggregator platforms (think Goliath). If you're someone who also wants to get their hands in different parts of the product, then this role is perfect for you!
Responsibilities:
- Create a performance marketing strategy & execution plan for Thrive's application.
- Manage campaigns, budgets, advertisements across all digital channels.
- Determine and ensure successful KPIs for paid, organic & own media channels.
- Identify and test new channels to meet key metrics.
- Work closely with the creative and copy team to create effective advertisements.
- Liaise with the product team to understand funnel conversions and optimize the same.
- Track and report on campaign performance metrics.
- Work towards primary objectives of customer acquisition, activation, retention and revenue.
Requirements:
- You have a degree, certification and training in performance marketing.
- You have prior experience in building effective multi-channel marketing strategies, including affiliate marketing, PPC, SEO, social media and other digital channels.
- You have a minimum of 3 years of prior experience working in a D2C setup.
- You have expertise in campaign, channel analysis and reporting, including Google Analytics, Firebase, MixPanel and Appsflyer.
- Excellent grammar, communication, and interpersonal skills.
- You are open minded, curious and a strong problem solver.
