Job Description
Job Title: PPC Specialist
Location: New Delhi, Delhi (On-site)
Employment Type: Full-time
About Unibots:
Unibots is a next-generation ad-tech company helping web and app publishers maximize their ad revenues through smart monetization solutions. As a Google Certified Publishing Partner, Unibots provides innovative advertising technology and data-driven strategies to digital publishers across India, the UAE, and Vietnam.
Role Overview:
We're looking for a PPC Specialist with 6 months or more of hands-on experience managing paid search and social campaigns. The ideal candidate should be passionate about digital marketing, data analytics, and performance advertising.
Key Responsibilities:
-Develop, execute, and optimize PPC campaigns across Google Ads, Meta Ads, and other ad platforms.
-Conduct keyword research, competitor analysis, and performance audits to improve ROI.
-Draft and test ad copy, coordinate with the design team for creatives, and track landing page performance.
-Monitor campaign results using Google Analytics and internal dashboards.
-Execute A/B testing and continuously refine targeting, budgets, and bids.
Requirements:
-Minimum 6 months of professional experience in PPC or performance marketing.
-Proficiency with Google Ads, Meta Ads Manager, and Google Analytics.
-Strong analytical and numerical abilities.
-Certification in Google Ads is a plus.
-Excellent communication and problem-solving skills.
What's in it for you:
-A chance to work with a leading player in the Indian ad-tech ecosystem.
-Exposure to global publisher revenue optimization tools.
-Collaborative environment with a passionate and growing team.
-Career growth opportunities and continuous learning support.
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