Digital Marketing Specialist

Job Title: PPC Specialist

Location: New Delhi, Delhi (On-site)

Employment Type: Full-time

About Unibots:

Unibots is a next-generation ad-tech company helping web and app publishers maximize their ad revenues through smart monetization solutions. As a Google Certified Publishing Partner, Unibots provides innovative advertising technology and data-driven strategies to digital publishers across India, the UAE, and Vietnam.

Role Overview:

We're looking for a PPC Specialist with 6 months or more of hands-on experience managing paid search and social campaigns. The ideal candidate should be passionate about digital marketing, data analytics, and performance advertising.

Key Responsibilities:

-Develop, execute, and optimize PPC campaigns across Google Ads, Meta Ads, and other ad platforms.

-Conduct keyword research, competitor analysis, and performance audits to improve ROI.

-Draft and test ad copy, coordinate with the design team for creatives, and track landing page performance.

-Monitor campaign results using Google Analytics and internal dashboards.

-Execute A/B testing and continuously refine targeting, budgets, and bids.

Requirements:

-Minimum 6 months of professional experience in PPC or performance marketing.

-Proficiency with Google Ads, Meta Ads Manager, and Google Analytics.

-Strong analytical and numerical abilities.

-Certification in Google Ads is a plus.

-Excellent communication and problem-solving skills.

What's in it for you:

-A chance to work with a leading player in the Indian ad-tech ecosystem.

-Exposure to global publisher revenue optimization tools.

-Collaborative environment with a passionate and growing team.

-Career growth opportunities and continuous learning support.