- Digital Marketing Strategy: Develop and implement effective digital marketing strategies tailored to each clients unique goals and target audience.
- Campaign Management: Manage and optimize Meta ads, Google Ads, and LinkedIn ads campaigns, ensuring they are aligned with the clients objectives and budget.
- Client Communication: Serve as the primary point of contact for clients, providing regular updates on campaign performance, results, and recommendations for improvement.
- Budget Management: Efficiently allocate and manage ad budgets to maximize ROI and meet client KPIs.
- Keyword Research: Conduct in-depth keyword research and analysis to identify opportunities for improving campaign performance.
- Ad Copy and Creative Development: Create compelling ad copy and collaborate with designers to develop visually appealing ad creatives.
- Analytics and Reporting: Monitor campaign performance using analytics tools, prepare detailed reports, and provide data-driven insights and recommendations.
- A/B Testing: Implement A/B testing strategies to optimize ad copy, landing pages, and other campaign elements.
- Stay Updated: Stay up to date with industry trends, best practices, and algorithm changes to ensure our clients remain competitive in the digital landscape.
- Team Collaboration: Work closely with cross-functional teams, including content creators, SEO specialists, and web developers, to ensure cohesive and integrated digital marketing strategies.
Requirements (Qualifications / Experience / Competencies)
- Minimum of 3 years of experience in managing Meta ads, Google Ads, and LinkedIn ads.
- Proven track record of successfully managing multiple digital marketing projects.
- Proficiency in digital marketing strategy development and execution.
- Strong analytical skills and experience with digital marketing analytics tools.
- Excellent communication and client-facing skills.
- Agency experience is preferred.
- Google Ads and Meta Ads certifications are a plus.
- Bachelor s degree in marketing, Business, or a related field is preferred.
