Digital Marketing Specialist

Company Description

Tathaapi Spa & Wellness is one of the most trusted wellness and beauty brands in India, dedicated to rejuvenating lives through luxury spa and salon services. With over 10 spas located in Airports , premium hotels and resorts across 5+ cities, Tathaapi has grown to become India's largest chain of spas. Serving more than 50,000 guests, the company employs 85+ team members devoted to alleviating stress and promoting well-being. Guided by a mission to enhance lives and support a healthy lifestyle, Tathaapi is focused on revitalizing and inspiring its community through exceptional services.

Role Description

This is a full-time, on-site role for a Digital Marketing Specialist, located in Jaipur. The Specialist will develop and execute online marketing campaigns, manage and optimize social media platforms, and utilize web analytics to drive strategic decision-making. Responsibilities include content planning, managing digital advertising, analyzing campaign performance, and collaborating with the team to grow the brand's online presence.

Qualifications

• Proficiency in Social Media Marketing and Online Marketing strategies
• Hands-on experience with Digital Marketing tools and techniques
• Knowledge of Web Analytics for performance measurement and campaign optimization
• Strong Communication skills for creating impactful campaigns and collaborating effectively
• Relevant certifications or a degree in Marketing, Business, or a related field (preferred)
• Experience in the wellness or beauty industry is a plus
• Ability to work well in a team and in an on-site environment