Digital Marketing Specialist

Key Deliverables:

1. Develop and execute the social media strategy for Tanla and its subsidiaries, ensuring consistent brand messaging across platforms.
2. Lead the growth and engagement of social media channels through content creation, campaign execution, and community management.
3. Generate and analyze social media reports to identify trends, insights, and areas for improvement.
4. Implement customer marketing and employer branding campaigns across social platforms to enhance brand presence and engagement.

Role Responsibilities:

1. Oversee daily social media activities, including content creation, moderation of community discussions, and responding to comments and inquiries.
2. Develop content calendars for social media posts, ensuring alignment with business goals and driving brand evangelism.
3. Manage basic website updates and report on website analytics to support social media and SEO initiatives.
4. Utilize tools like Social Bakers, TalkWalker, Google Analytics, and Adobe Analytics to track and optimize social media and website performance.