Digital Marketing Specialist

Job Description: Digital Marketing Executive / Digital Marketing Specialist

Job Location: Baska, Halol

Transportation: AC Bus facility available from Vadodara to Company

Working Hours: 9:00 AM to 5:30 PM

Working - On Hybrid mode (2 days at factory)

Weekly Off: Sunday Off (For Saturday you may adjust)

Benefits: PF, Bonus, Leave Benefits, Paid Holidays

About the Role:

We are looking for an active, responsible, and ownership-driven Digital Marketing person who can independently handle email campaigns, lead generation activities, and product branding. The ideal candidate should be creative, result-oriented, and capable of increasing business leads through effective digital marketing strategies.

Key Responsibilities:

The candidate will be responsible for planning and executing digital marketing activities to improve brand visibility and generate quality leads for the business.

Main responsibilities include:

• Email Campaigning

Plan, create, and execute email marketing campaigns.

Prepare email content, promotional messages, and product communication.

Manage customer databases and lead lists.

Track campaign performance such as open rate, response rate, and lead conversion.

• Lead Generation

Generate business leads through digital platforms.

Work on online campaigns to attract potential customers.

Follow up on digital inquiries and coordinate with the sales team.

Suggest new ideas to improve lead quality and lead volume.

• Product Branding

Create strong branding ideas for company products.

Promote products through digital channels.

Coordinate for product brochures, creatives, social media posts, and marketing content.

Maintain consistent brand image across all online platforms.

• Digital Marketing Activities

Handle social media marketing, online promotions, and basic content planning.

Support SEO, Google listing, website updates, and online visibility activities.

Monitor competitors and market trends.

Prepare regular reports on campaign performance and lead generation results.

Required Skills:

1. Good knowledge of email marketing and digital marketing.
2. Creative mindset for product branding and promotional campaigns.
3. Ability to take ownership of work and complete tasks independently.
4. Good communication and writing skills.
5. Basic knowledge of tools like Canva, Mailchimp, Zoho Campaigns, Google Sheets, social media platforms, or similar tools will be preferred.
6. Result-oriented attitude with focus on lead generation.
7. Active, self-motivated, and responsible personality.

Qualification:

Graduate in Marketing, Business, Mass Communication, IT, or any relevant field.

MBA Marketing or Digital Marketing certification will be an added advantage.

Experience:

3 to 5 years of experience in digital marketing, email campaigning, lead generation, or product branding preferred.