Job Title: Digital Marketing Specialist (Meta & Google Ads)
Company: TagThose
Location: Jaipur (In-Office)
Salary: Based on experience
About the Role:
TagThose is looking for a performance-driven Digital Marketing Specialist who has strong expertise in Meta Ads and Google Ads and can build and scale high-performing marketing campaigns. The ideal candidate should have hands-on experience in funnel creation, pixel setup, analytics, and data tracking, with the ability to generate qualified leads for both B2B and B2C businesses.
Key Responsibilities:
- Plan, launch, and optimize Meta (Facebook & Instagram) and Google Ads campaigns.
- Build and manage marketing funnels for lead generation and conversions.
- Set up and manage pixels, conversion tracking, GA4, and analytics tools.
- Monitor campaign performance and continuously optimize for ROAS, CPL, and conversions.
- Create and test ad creatives, copies, and landing page strategies.
- Implement data-driven decision making using analytics and performance insights.
- Generate and scale qualified leads for B2B and B2C campaigns.
- Work closely with the design and strategy team to improve campaign performance.
Requirements:
- Proven experience running Meta Ads and Google Ads campaigns.
- Strong understanding of conversion funnels, pixel tracking, and analytics.
- Experience with lead generation campaigns and performance marketing.
- Ability to analyze data and optimize campaigns for better ROI.
- Basic knowledge of SEO and AI tools for marketing automation is a plus.
- Strong problem-solving and performance optimization mindset.
