Digital Marketing Specialist

Company Description Strike & Smash is India's fastest-growing indoor cricket platform, offering premium practice facilities across Gurugram and Delhi NCR. Designed for modern cricketers, the company provides high-quality indoor nets, advanced bowling machines, and match-ready training environments. Its mission is to make professional cricket practice accessible, flexible, and performance-driven for players at every level. From individual training sessions to competitive matches and weekend tournaments, Strike & Smash is redefining the indoor cricket experience in India and creating a dynamic environment for sports and customer engagement.

Role Description The Digital Marketing Specialist will manage and execute online marketing initiatives to drive brand awareness, customer acquisition, and engagement for Strike & Smash. This full-time, on-site role based in Gurugram includes planning and running digital campaigns, managing social media channels, optimizing content and ads, and monitoring performance across platforms. The specialist will track and analyze web and campaign analytics, prepare performance reports, and recommend data-driven improvements. Day-to-day responsibilities also include collaborating with operations and sales teams to support promotions, maintaining consistent brand messaging, and identifying new digital opportunities to reach cricket enthusiasts and potential customers.

Qualifications

• Strong skills in Digital Marketing and Online Marketing, with experience planning and executing multi-channel campaigns.
• Proficiency in Social Media Marketing, including content planning, community management, and paid social campaigns.
• Ability to use Web Analytics tools to measure performance, interpret data, and optimize campaigns and user journeys.
• Excellent Communication skills for clear messaging, cross-functional collaboration, and customer-focused content.
• Experience with SEO/SEM, email marketing, and basic knowledge of PPC platforms (e.g., Google Ads, Meta Ads) is preferred.
• Familiarity with content creation tools and basic design skills (e.g., Canva, Adobe Express) is a plus.
• Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.
• Ability to work on-site in Gurugram, manage multiple projects, and adapt to a fast-paced, sports-focused environment.