Performance Marketing Job Description
Position: Performance Marketing Executive / Manager
Department: Marketing
Location: Amraiwadi
Reporting To: Marketing Manager
Key Responsibilities:
- Plan, execute & optimize paid campaigns across Google Ads, Meta (Facebook/Instagram), YouTube, and other digital platforms.
- Manage campaign budgets efficiently to achieve maximum ROI and lower CAC.
- Monitor and analyze performance metrics like CTR, CPC, ROAS, conversion rate, and daily spending.
- Conduct keyword research, audience targeting, and competitor analysis.
- Create & test A/B ad copies, creatives, landing pages, and audience segments.
- Work closely with the design team to develop effective ad creatives.
- Track & report campaign performance using dashboards and analytics tools.
- Implement SEO/SEM strategies to improve overall visibility and traffic.
- Ensure proper pixel/UTM tracking and integration for accurate data.
- Manage remarketing & retargeting campaigns to boost conversions.
- Identify new trends and growth opportunities in digital marketing.
- Coordinate with sales/e-commerce teams to improve lead quality & funnel performance.
Required Skills & Qualifications:
- Bachelor's degree in Marketing, Digital Marketing, or related field.
- 15 years of experience in performance marketing.
- Strong knowledge of Google Ads, Meta Ads Manager, and other paid platforms.
- Familiarity with Google Analytics, Google Tag Manager, and tracking tools.
- Analytical mindset with strong data interpretation skills.
- Experience with e-commerce marketing is an added advantage.
- Strong communication and teamwork skills.
Key Performance Indicators (KPIs):
- ROAS (Return on Ad Spend)
- CAC (Customer Acquisition Cost)
- Lead/Conversion Quality
- Cost per Lead (CPL)
- Campaign Optimization & Budget Management
- Revenue growth through paid channels
