Digital Marketing Specialist - B2B
Development Center: Ahmedabad, Gujarat, India
Headquarters: Dallas
Work Mode: Remote
About the Role
We're hiring a Digital Marketing Specialist to drive B2B demand generation across SEO, SEM, LinkedIn Ads, and content-led acquisition for Solvative's U.S. market.
This is a hands-on execution role focused on growth, optimization, and the delivery of clear performance insights.
Experience Required: 23 years (B2B or tech services)
Skills
- Strong knowledge of B2B SEO (technical, on-page, keyword strategy)
- Expertise in SEM/Google Ads for lead generation, optimization & reporting
- Experience running LinkedIn Ads for B2B campaigns
- Understanding of content marketing & funnel-based acquisition
- Ability to analyze performance data, build reports, and present insights
- Familiarity with marketing automation & CRM tools (HubSpot preferred)
- Basic understanding of GA4, Google Tag Manager, Search Console
Requirements
- 23 years of digital marketing experience (B2B/tech services advantage)
- Experience executing multi-channel campaigns with measurable impact
- Strong communication & project management skills
- Ability to collaborate in a fast-paced environment
- Understanding of U.S. market trends & buyer behavior (preferred)
- Ability to monitor website traffic & campaign performance via GA4 and Looker Studio
- Support in planning & executing email marketing campaigns
- Track KPIs and prepare weekly/monthly performance reports.
- Collaborate with marketing teams to create ideas, optimize campaigns & meet the targets.
- Experience with UTM tagging, tracking QA, and dashboard reporting
- Strong content creation abilities (Canva)
- Excellent communication, analytical & problem-solving skills
- Ability to work independently and collaboratively in results-driven environments
Preferred Qualifications
- Degree in Marketing, Business, Communications, or related field
- Certifications in Google Ads, Meta Ads, SEO tools (added advantage)
What We Offer
- MacBooks for all team members
- Flexible working hours supporting work-life balance
- Opportunity to work on exciting, AI-driven projects
- Supportive and collaborative team culture
- Strong professional growth & learning opportunities
- Option for remote working, with office visits as required
- Travel & accommodation reimbursements for required office visits
