Job Title: Digital Marketing Executive / Specialist
Location: Kolkata
Department: Marketing
Experience: 25 Years
Employment Type: Full-time
Job Overview
We are looking for a results-driven Digital Marketing professional to plan, execute, and optimize multi-channel digital campaigns. The ideal candidate will be creative, analytical, and tech-savvy, with hands-on experience in performance marketing, content creation, and website optimization. Familiarity with AI-powered marketing tools will be an added advantage.
Core Responsibilities
Campaign Management
- Develop, execute, and optimize multi-channel digital marketing campaigns across SEO, SEM, Social Media, Email, and Display Advertising
- Plan campaign calendars aligned with business and brand objectives
Content Creation
- Create engaging content including blog posts, social media updates, emailers, landing page content, and ad copies
- Ensure brand consistency and messaging across all digital platforms
SEO / SEM
- Conduct keyword research and on-page/off-page SEO optimization
- Manage paid search campaigns on Google Ads, including budgeting, bidding, and performance tracking
- Improve organic search rankings and website traffic
Social Media Management
- Manage and grow company profiles across social platforms
- Engage with audiences, respond to comments/messages, and build online communities
- Plan and execute paid social media campaigns
Analytics & Reporting
- Track KPIs and campaign performance using tools such as Google Analytics
- Analyse data to identify trends, insights, and optimization opportunities
- Prepare regular performance reports for management
Website Management
- Optimize website content, user experience (UX), and conversion funnels
- Coordinate with developers for updates, landing pages, and performance improvements
Collaboration
- Work closely with designers, developers, and sales teams to execute cohesive marketing strategies
- Support lead generation and sales enablement initiatives
Design & Creative Tools
- Create and edit visual content using Adobe Photoshop and Canva
- Ensure creatives are optimized for different digital platforms
AI Tools & Innovation
- Utilize AI tools such as Google Gemini and ChatGPT for content ideation, campaign planning, and productivity enhancement
- Stay updated with emerging digital marketing and AI trends
Required Skills & Qualifications
- Bachelor's degree in Marketing, Communications, or a related field
- Proven experience in digital marketing and campaign execution
- Strong understanding of SEO, SEM, social media, and analytics
- Hands-on experience with Google Analytics and Google Ads
- Proficiency in Adobe Photoshop and Canva
- Basic understanding of UX and conversion optimization
- Strong communication, creativity, and analytical skills
Preferred Skills
- Experience with marketing automation and email marketing tools
- Knowledge of AI-driven marketing strategies
- Ability to manage multiple projects and deadlines
Why Join Us
- Opportunity to work on diverse digital campaigns
- Exposure to AI-driven marketing practices
- Collaborative and growth-oriented work culture
