Digital Marketing Specialist

SouLocal Retail Technologies is dedicated to empowering offline stores by enabling them to sell online through a unique marketplace model. By bridging the gap between physical stores and the online market, the company ensures equal opportunities for local businesses. Currently focused on developing three mobile applications, SouLocal simplifies the process with features like inventory onboarding, online store-front creation, order automation, operational optimization, analytics, and delivery allocation. SouLocal is committed to revolutionizing how traditional retailers thrive in the digital space.

This is a full-time, on-site role for a Digital Marketing Specialist based in Coimbatore. The Digital Marketing Specialist will be responsible for planning and executing digital campaigns, managing social media presence, analyzing marketing data, and optimizing online engagement strategies. The role also involves collaborating with cross-functional teams to ensure digital efforts align with business objectives.

• Expertise in Social Media Marketing and Digital Marketing
• Strong skills in Web Analytics and Online Marketing
• Excellent Communication skills for internal collaboration and audience engagement
• Proficiency in utilizing data-driven insights to optimize strategies
• Bachelor's degree in Marketing, Business, or a related field is preferred
• Familiarity with the e-commerce or retail technology domain is a plus