Digital Marketing Specialist

Company Description

Decidize Labs is a data-driven digital marketing agency based in Coimbatore, specializing in delivering measurable marketing results for businesses. Founded by an ex-Data Science professional, we focus on transforming data into actionable strategies to drive growth and success. Our tailored services include SEO, Google Ads optimization, social media marketing, performance marketing, marketing funnel creation, content strategies, and analytics. At Decidize Labs, we partner with businesses to deliver personalized and impactful marketing solutions, backed by performance tracking and strategic optimization. Our mission is simple: to deliver marketing that works, driven by data.

Role Description

This is a full-time on-site role for a Digital Marketing Specialist located in Coimbatore. The Digital Marketing Specialist will be responsible for developing, implementing, and optimizing digital marketing campaigns. The role involves managing social media platforms, analyzing campaign data, creating online marketing strategies, and maintaining clear and effective communication with stakeholders. The specialist will contribute directly to driving client results.

Qualifications

• Proficiency in Social Media Marketing and Digital Marketing, with a strong understanding of social media platforms and strategies
• Experience in Online Marketing, with the ability to analyze data and optimize campaigns for measurable results
• Strong Communication skills, capable of conveying strategies and results effectively to internal teams and clients
• Knowledge in performance marketing strategies is an advantage
• Ability to work independently in Meta & Google ads platforms and collaboratively in a data-driven environment
• Experience in developing creative strategies that connect with audiences and drive conversions
• Bachelor's degree in Marketing, Business, Communications, or a related field is preferred
• Familiarity with analytics tools like Google Analytics and marketing platforms is a plus