Digital Marketing Specialist

Smile Foreign Education is seeking a dynamic and results-oriented Digital Marketing Specialist to lead and manage all digital marketing activities. The ideal candidate will be responsible for increasing brand visibility, generating qualified student leads, and improving online engagement across digital platforms.

Key Responsibilities

• Develop, implement, and manage digital marketing strategies

• Plan and execute paid advertising campaigns (Google Ads, Meta Ads, etc.)

• Manage social media platforms (Facebook, Instagram, TikTok, LinkedIn)

• Create engaging content for social media, website, blogs, and email campaigns

• Optimize website SEO and improve search engine rankings

• Track campaign performance using analytics tools and prepare reports

• Generate and nurture leads for study abroad programs

• Manage email marketing campaigns and automation

• Collaborate with counselors to align marketing with admission targets

• Stay updated with the latest digital marketing trends and tools

  
  
  

Requirements

Bachelor's degree in Marketing, Business, or related field

03 years of experience in digital marketing (Freshers are welcome if holding a digital marketing certificate)

Strong knowledge of SEO, SEM, and social media marketing

Have knowledge of paid ads and managing marketing budgets

Proficiency in Google Analytics and Meta Business Suite

Strong communication and content writing skills

Benefits

Competitive Salary Package based on experience and performance
Performance-Based Incentives & Bonuses tied to lead generation and enrollment targets
Career Growth Opportunities within a growing international education consultancy
Professional Development Support (training, certifications, workshops)
Friendly, supportive, and collaborative work environment
Access to marketing tools, paid ad budgets, and learning resources
Paid leave and public holidays as per company policy