Digital Marketing Specialist

Job Summary:

We are looking for a proactive and creative Digital Marketing Executive to plan, implement, and manage digital marketing campaigns across multiple online platforms. The role requires expertise in SEO, social media marketing, email marketing, paid advertising, and analytics to strengthen brand presence and drive measurable business growth.

Key Responsibilities

Digital Campaign Management

• Plan, execute, and monitor digital marketing campaigns across search engines, social media, email, display advertising, and content marketing platforms.
• Collaborate with content creators, designers, and developers to ensure campaign alignment and success.

Search Engine Optimization (SEO)

• Conduct keyword research and optimize website content to improve organic rankings.
• Implement on-page and off-page SEO strategies to enhance visibility and drive organic traffic.

Social Media Marketing

• Develop and manage social media strategies to build brand awareness and audience engagement.
• Manage and maintain profiles on Instagram, Facebook, LinkedIn, and other relevant platforms.
• Create engaging posts, reels, and stories with platform-specific visuals and content.

Email Marketing

• Plan and execute email campaigns including newsletters, promotions, and automated sequences.
• Segment email lists and analyze performance to improve open and click-through rates.

Paid Advertising

• Set up and manage paid campaigns across Google Ads, Facebook Ads, and LinkedIn Ads.
• Conduct A/B testing, monitor ad spend, and optimize campaigns for maximum ROI.

Analytics and Reporting

• Track and analyze digital marketing performance using tools like Google Analytics and platform insights.
• Generate periodic reports highlighting KPIs and provide data-driven recommendations.

Conversion Rate Optimization (CRO)

• Identify and implement improvements across website and landing pages to increase conversions.