Digital Marketing Specialist

Company Description

Rajalakshmi Engineering College, an autonomous institution affiliated with Anna University in Chennai, was established in 1997 by the Rajalakshmi Educational Trust.

Role Description

This is a full-time, on-site role for a Digital Marketing Specialist located in Chennai. The Digital Marketing Specialist will be responsible for managing and optimizing digital marketing strategies, overseeing social media campaigns, analyzing web traffic and performance metrics, and executing online marketing initiatives. The role also involves effective communication and collaboration with various teams to align marketing strategies with the institution's goals.

Qualifications

• Proficiency in Digital Marketing, Online Marketing, and Web Analytics
• Expertise in Social Media Marketing and platform management
• Strong Communication skills for effective collaboration and content creation
• Ability to analyze and interpret data to optimize marketing strategies
• Bachelor's degree in Marketing, Communications, or a related field
• Knowledge of SEO and content strategy is a plus
• Experience in the education sector or similar industries will be advantageous