Digital Marketing Specialist

Company Description

QuestionPro is a globally trusted provider of online survey software, serving over 2.5 million users across 40 countries. Our platform enables users to create, distribute, and analyze surveys while offering solutions for polling, tablet-based mobile research, and data visualization. For more than a decade, we have delivered innovative and reliable technology to a diverse clientele, including Fortune 100 companies, academic institutions, small businesses, and individual researchers. Learn more about us at www.questionpro.com.

Job Overview:

We are looking for a data-driven Digital Marketing Manager to lead our growth efforts across both paid and organic channels. In this role, you will be responsible for planning, executing, and optimizing high-impact performance marketing campaigns while simultaneously spearheading our SEO strategy to drive sustainable organic growth.

Key Responsibilities:

• Performance Marketing: Design and manage end-to-end paid campaigns on Google Ads, Meta Ads Manager, and LinkedIn to meet CPA and ROAS targets.
• SEO Strategy: Conduct keyword research, manage on-page optimizations, and implement technical SEO fixes (site speed, mobile-friendliness, schema markup) to improve organic rankings.
• Conversion Optimization: Collaborate with design and content teams to create high-converting landing pages and perform A/B testing on ad creatives.
• Data & Attribution: Track and report on performance using Google Analytics 4 (GA4) and Google Search Console.
• Budget Management: Allocate and optimize monthly budgets across channels to maximize lead quality and volume.
• Content Alignment: Ensure blog and website content is optimized for both user intent and search engine algorithms.