Location: Bangalore (In-office)
Salary: 75,000 per month
About ProppulseProppulse is a fast-growing real estate platform helping users discover the best new-launch properties with data-driven insights and a clean, transparent user experience. We are now building strong digital visibility and are looking for a marketing expert who can scale our brand and growth.
Role OverviewWe are looking for a creative and execution-focused Digital Marketing Expert who can take full ownership of our online presence, drive quality leads, and grow Proppulse across paid, organic, and social channels. This is an in-office role for someone who loves performance marketing, content strategy, and real-world impact.
Key Responsibilities- Build, run, and optimise Google Ads, Meta Ads, and performance campaigns for lead generation.
- Create and execute the digital marketing strategy across SEO, SEM, content, and social media.
- Improve website ranking through strong SEO, keyword optimisation, and content planning.
- Manage and grow Instagram, YouTube, and LinkedIn with consistent content and engagement.
- Work closely on property-related content: videos, reels, blogs, newsletters, rating posts, etc.
- Track all performance metrics using GA4, Search Console, and ad dashboards.
- Manage landing pages and continuously improve conversion rates (CRO).
- Coordinate with design and tech teams for creatives, website updates, and marketing campaigns.
- Explore influencer collaborations, partnerships, and localised real estate community growth.
Requirements- 25 years of hands-on experience in digital marketing, preferably in real estate or a performance-driven startup.
- Strong knowledge of SEO, Google Ads, Meta Ads, and analytics tools.
- Ability to plan content, work with designers/editors, and ensure high-quality output.
- Good understanding of lead funnels, CAC optimisation, and growth metrics.
- Creative thinker with strong communication and problem-solving skills.
- A self-starter who can execute fast and take ownership.
