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Prognova

Digital Marketing Specialist

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Job Description

Join a leading UK-based Digital Agency expanding its presence in India! We're looking for a Comms Managed Executive to drive strategic communication across digital platforms. If you excel in messaging, multi-channel campaigns, and ensuring brand consistencyand have a creative yet analytical mindsetthis is your chance to make an impact. Stay ahead of digital trends and be part of a dynamic, forward-thinking team!

Job Title: Comms Managed Executive

Location: Coimbatore

Experience: 2 years

Responsibilities:

  • Execute a range of marketing services for franchisees as part of the in-house marketing agency team.
  • Collaborate with the UK-based team to enhance local brand presence, drive lead generation, and increase revenue.
  • Manage social media accounts, create content, execute email marketing campaigns, and coordinate design work.
  • Ensure all marketing efforts align with brand guidelines and meet franchisee needs.
  • Provide performance reports to clients and recommend optimizations.

Deliverables:

Social Media Management:

  • Manage and maintain social media accounts (Facebook, Instagram, LinkedIn, X) for assigned franchisees.
  • Create and schedule three localized posts per week, featuring content such as local data insights, property listings, testimonials, FAQs, and market updates.
  • Monitor engagement and respond to audience interactions to strengthen the online presence.
  • Provide quarterly performance reports to track engagement and growth.

Paid Social Media Advertising:

  • Set up and manage custom ad campaigns on Facebook and Instagram, focusing on instant valuations and valuation requests.
  • Recommend daily media spend and optimize campaigns for maximum return on investment.
  • Track and report on impressions, clicks, and lead conversions to measure effectiveness.

Content Creation:

  • Write two bespoke blog posts per month for each client, optimized for search engines (SEO).
  • Develop engaging and informative content that establishes authority in the branch's local property market.
  • Collaborate with the design team to create accompanying visuals for blog posts.

Qualifications:

  • Bachelor's degree in Marketing, Communications, or a related field.
  • 3-5 + years of experience in social media management, content creation, and paid advertising.
  • Strong understanding of digital marketing, SEO, and content strategy.
  • Experience managing social media accounts and running paid advertising campaigns.
  • Proficiency in content creation tools, analytics platforms, and reporting.
  • Excellent written and verbal communication skills.

Client overview:

With roots in London, UK, they are a creatively led digital marketing agency, crafting award-winning online businesses, focusing on spanning brand strategy, website design & development, mobile applications, on & off-page SEO, social media, marketing, and support, maintenance & evolution. They collaborate with a network of highly specialized partners globally, lovingly referred to as Constellation of Stars. Together, offering tailor-made, end-to-end solutions for clients. Everything is centrally managed through a collection of web-based collaborative apps, ensuring real-time communication for clients.

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About Company

Job ID: 131568647

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