Digital Marketing Specialist

Company Description

Polosys Technologies LLP, established in 2005, is a global information technology company offering end-to-end business solutions that leverage technology to drive innovation and value. With a focus on cutting-edge software development, Polosys combines IT advancements with existing resources to deliver high-quality, cost-effective products tailored to meet client needs. The company serves over 4,500 clients primarily across the Middle East and India, providing comprehensive support throughout the software lifecycle, from development to ongoing maintenance and upgrades. Polosys is backed by a highly skilled team, advanced research capabilities, and a commitment to delivering solutions aligned with the client's future vision.

Role Description

We are seeking a dedicated and driven Digital Marketing Specialist for a full-time, on-site position based in Kinfra, Kakkancheri. The responsibilities include developing and implementing digital marketing strategies, managing social media platforms, interpreting web analytics, and overseeing online marketing activities to boost the company's online presence. You will work closely with cross-functional teams to align marketing campaigns with business goals, track performance metrics, and optimize marketing tactics for better results.

Qualifications

• Proficiency in Digital Marketing and Online Marketing strategies
• Experience in Social Media Marketing, including content creation and campaign management
• Skilled in Web Analytics to assess and improve marketing performance
• Strong Communication skills for collaboration with teams and stakeholders
• Ability to multitask, meet deadlines, and think strategically
• Bachelor's degree in Marketing, Business, or a related field
• Familiarity with industry tools and software is a plus
• Prior experience in the IT industry or technology sector will be an advantage