Job Title: Digital Marketing Specialist (Performance Marketing)
Location: Vaishali Nagar (On-site)
Job Type: Full-Time
Experience Required: 12 Years
Job Overview:We are looking for a data-driven and result-oriented Performance Marketing Specialist to manage, optimize, and scale our paid marketing campaigns across digital platforms. The ideal candidate should have hands-on experience in Meta Ads, Google Ads, and performance analytics, with a strong focus on ROI, lead generation, and conversion optimization.
Key Responsibilities:- Plan, execute, and optimize paid campaigns across platforms such as Google Ads and Meta Ads (Facebook & Instagram)
- Monitor and analyze campaign performance to maximize ROAS (Return on Ad Spend)
- Conduct keyword research, audience targeting, and competitor analysis
- Manage ad budgets and ensure efficient allocation of spend
- Optimize landing pages and funnels to improve conversion rates
- Track KPIs using tools like Google Analytics and Google Tag Manager
- Perform A/B testing for ad creatives, copies, and landing pages
- Generate weekly and monthly reports with actionable insights
- Collaborate with design and content teams for campaign creatives
- Stay updated with the latest trends, tools, and platform updates
Required Skills & Qualifications:- Proven experience in Performance Marketing / Paid Media
- Strong hands-on knowledge of Google Ads and Meta Ads Manager
- Familiarity with Google Analytics and Tag Manager
- Basic understanding of SEO and conversion optimization
- Strong analytical and problem-solving skills
- Ability to manage multiple campaigns simultaneously
- Good communication and reporting skills
Preferred Qualifications:- Certifications in Google Ads or Meta Blueprint
- Experience in lead generation or e-commerce campaigns
- Understanding of marketing funnels and customer journey
Key Performance Indicators (KPIs):- ROAS (Return on Ad Spend)
- Cost Per Lead (CPL) / Cost Per Acquisition (CPA)
- Conversion Rate
- Click-Through Rate (CTR)
- Overall Campaign ROI
Why Join Us:- Work on diverse and high-impact marketing campaigns
- Collaborative and growth-focused work environment
- Opportunity to scale your skills in performance marketing
- Exposure to advanced tools and strategies
