Digital Marketing Specialist

Company Description

Parasrampuria Estate Agency, established in 1967, is Mumbai's leading real estate consultancy firm specializing in the buying, selling, leasing, and resale of residential, commercial, and industrial properties. With over five decades of expertise, the agency operates predominantly in the western suburbs of Mumbai, including Goregaon and Malad, and has a proven track record of delivering exceptional deals for clients. The company collaborates with top-tier developers such as Oberoi Realty, Lodha Group, and Sunteck Group, and has achieved success through its innovative Sole Sale model in various landmark projects. Dedicated to superior customer experiences, the agency partners with professionals like lawyers, bankers, and accountants to ensure seamless transactions. Renowned for trust and quality, Parasrampuria Estate Agency continues to uphold its legacy of excellence and progress in the real estate sector.

Role Description

This is a full-time on-site role based in Mumbai for a Digital Marketing Specialist. Responsibilities include creating and executing digital marketing strategies, managing social media platforms, analyzing website performance using web analytics tools, and driving online marketing campaigns to grow brand presence and engagement. The specialist will collaborate with internal teams to ensure consistent and impactful communication across various digital channels and support the overall marketing objectives.

Qualifications

• Strong expertise in Digital Marketing and Online Marketing to create and execute impactful campaigns
• Proficiency in Social Media Marketing, with the ability to manage and grow engagement across platforms
• Analytical skills in using Web Analytics tools to track, measure, and optimize performance metrics
• Excellent Communication skills to collaborate with cross-functional teams and craft cohesive messaging
• Experience in real estate or related industries is a plus
• Ability to work independently, highly organized, and detail-oriented
• Bachelor's degree in Marketing, Communications, or a related field