Digital Marketing Specialist

Description

We are seeking a Digital Marketing Specialist to join our team in India. The ideal candidate will have a strong understanding of digital marketing strategies and tools. This role involves developing, executing, and optimizing campaigns across various digital channels to increase brand awareness and drive traffic.

Responsibilities

• Develop and execute digital marketing campaigns across various channels including SEO, SEM, social media, email, and content marketing.
• Analyze and report on performance metrics to optimize campaigns and improve ROI.
• Collaborate with the design team to create engaging and effective marketing materials.
• Manage social media accounts and engage with the audience to build brand loyalty.
• Conduct market research to identify trends and opportunities for growth.

Skills and Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• 1-5 years of experience in digital marketing or a related field.
• Proficiency in SEO tools such as Google Analytics, SEMrush, or Moz.
• Experience with social media platforms and advertising tools.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent written and verbal communication skills.
• Familiarity with email marketing platforms such as Mailchimp or HubSpot.
• Basic knowledge of HTML/CSS is a plus.