Digital Marketing Specialist

Purpose of the Role

Digital Marketing Specialist responsible to lead and execute high-performance campaigns across paid media platforms and email channels. This role is ideal for a person with a blend of analytical precision and creative branding expertise who thrives in fast-paced, digital-first environments.

Responsibilities & Accountabilities

* Plan, execute, and optimize campaigns on Google Ads, Meta (Facebook/Instagram) Ads, and Microsoft (Bing) Ads

* Manage and scale email marketing campaigns to nurture leads and drive conversions (using Mailchimp, Klaviyo, HubSpot, or similar)

* Collaborate with design and content teams to craft compelling ad creatives and email content

* Develop, implement, and monitor branding campaigns to strengthen market presence and customer trust

* Analyze performance metrics (ROAS, CTR, CPL, CAC, etc.) and generate actionable reports

* Conduct A/B tests to improve ad copy, targeting, creatives, and landing page performance

* Stay updated with the latest ad platform changes, algorithm updates, and best practices

Job Specification / Requirements

Education Bachelor / Master Degree

Required Skills & Experience 1+ years of hands-on experience managing Google, Meta, and Microsoft ad accounts

* Proven experience in email marketing with a track record of high open and conversion rates

* Strong understanding of branding principles and digital storytelling

* Proficiency in ad platform tools: Google Ads Manager, Meta Business Suite, Microsoft Ads

* Knowledge of GA4, Google Tag Manager, UTM tracking, and campaign analytics

* Exceptional attention to detail and data-driven mindset

* Excellent communication and collaboration skills

* Knowledge on AI tools - Clearbit, ZoomInfo, Segment, Apollo.io, Taplio, HubSpot

Preferred (but not mandatory):

* Experience in SaaS, tech, or product-based industries

* Basic knowledge of SEO and landing page optimization

• * Familiarity with CRM and marketing automation platforms