Sr. Specialist Digital Marketing – JD
Job Type: Full-time
Location: Begumpet, Hyderabad
Job Title: Sr. Specialist - Digital Marketing
# Key Responsibilities
- Plan, execute, and optimize Google Ads campaigns (Search, Display, Performance Max, YouTube, and Remarketing).
- Create and manage Meta Ads (Facebook & Instagram) for lead generation and brand awareness.
- Develop digital marketing strategies specifically for real estate projects, including apartments, villas, plotted developments, and commercial properties.
- Conduct keyword research, audience analysis, competitor research, and campaign planning.
- Optimize campaigns to improve CTR, Conversion Rate, CPL, ROAS, and Lead Quality.
- Manage tracking using Google Tag Manager (GTM), Google Analytics 4 (GA4), Meta Pixel, and Conversion Tracking.
- Plan and execute WhatsApp Marketing Automation campaigns, including lead nurturing, customer engagement, broadcast campaigns, and CRM integrations.
- Manage and optimize Amazon Ads campaigns, including Sponsored Products, Sponsored Brands, and Sponsored Display, to maximize visibility and sales performance.
- Generate weekly and monthly performance reports with actionable insights.
- Coordinate with creative, content, and sales teams to improve campaign performance.
- Experience with CRM integration, lead management, remarketing, and audience segmentation is an added advantage.
# Required Skills
- 2–4 years of digital marketing experience.
- Proven experience managing real estate marketing campaigns.
- Strong knowledge of Google Ads, Meta Ads Manager, GA4, GTM, Google Search Console, Looker Studio, WhatsApp Marketing Automation, and Amazon Ads
- Understanding of SEO fundamentals and landing page optimization.
- Experience handling monthly advertising budgets and optimizing campaign performance.
- Strong analytical, reporting, and communication skills.
- Ability to manage multiple client accounts and meet performance targets.
# Preferred Qualifications
- Experience working in a digital marketing agency.
- Google Ads and Meta Blueprint certifications are a plus.
- Hands-on experience with lead generation campaigns for real estate developers is highly preferred.
If you're ready to grow your career with one of the leading digital marketing agencies specializing in real estate marketing, we'd love to hear from you.
Experience: 2-4 years
