Job Description For Digital Marketing Specialist
Job Title: Digital Marketing Specialist
Company: Mydbops
Location: Pondicherry
About Mydbops
Mydbops is a leading database consulting and managed services company specialising in open-source database technologies. With a team of 120+ certified professionals, we support over 800+ clients globally across 3,000+ database instances. We're also an AWS Advanced Consulting Partner, delivering high-impact, cost-efficient database solutions at scale.
Role Summary
We're looking for a data-driven Digital Marketing Executive who can execute B2B campaigns, create compelling content, and most importantlytrack, analyze, and optimize marketing performance with strong analytical rigor. This role requires someone who can bridge technical database services marketing with measurable ROI-focused campaign execution.
Key Responsibilities
- Campaign Management & Execution
- Plan, execute, and optimize Google Ads, LinkedIn Ads, and Meta campaigns for B2B database services
- Manage end-to-end campaign workflows including audience targeting, ad creative, budget allocation, and performance tracking
- Develop and execute lead generation strategies targeting CTOs, IT Managers, and DevOps teams
Analytics & Data-Driven Decision Making (Critical Requirement)
- Set up and maintain Google Analytics 4, Google Tag Manager, and conversion tracking systems
- Build comprehensive campaign performance dashboards with actionable insights
- Analyze campaign data to identify trends, optimize spend, and improve conversion rates
- Provide weekly/monthly performance reports with clear recommendations
- Track full-funnel metrics: impressions, CTR, CPC, conversions, lead quality, and ROI
- Conduct A/B testing and implement data-backed improvements
Content & Creative Development
- Create social media graphics, ad creatives, and marketing collateral using Canva or similar tools
- Collaborate with technical teams to translate complex database concepts into compelling marketing messages
- Design infographics and explainer visuals for technical blog posts and LinkedIn content
Technical Collaboration
- Work closely with DBAs and technical staff to understand product offerings and client pain points
- Develop technically accurate marketing content for database optimization, migration, and managed services
- Stay updated on database industry trends and competitive landscape
AI & Automation
- Leverage AI tools and LLMs for content generation, campaign optimization, and workflow automation
- Explore and implement marketing automation tools to improve efficiency
Must-Have Skills
Analytics & Tools (Non-negotiable)
- Strong proficiency in Google Analytics (GA4), Google Tag Manager, and Google Search Console
- Experience setting up conversion tracking, UTM parameters, and attribution models
- Ability to analyze data and extract actionable insights
- Excel/Google Sheets proficiency for data analysis and reporting
Campaign Management
- 3+ years managing Google Ads and LinkedIn Ads campaigns with proven ROI
- Experience with B2B lead generation and marketing funnel optimization
Design & Content
- Proficiency in Canva, Figma, or Adobe Creative Suite
- Strong copywriting skills for technical B2B audiences
- Experience creating social media content and ad creatives
Technical Aptitude
- Ability to quickly learn and understand technical products (databases, cloud services, SaaS)
- Familiarity with WordPress/Webflow, hosting platforms, and web technologies
- Comfortable working with technical teams and translating technical concepts
Nice-to-Have Skills
- Experience marketing SaaS, cloud, or database products
- Knowledge of marketing automation platforms (HubSpot, Marketo, Salesforce)
- Certification in Google Analytics, Google Ads, or digital marketing
- Experience with AI-powered marketing tools and LLM applications
- Understanding of SQL or database concepts
Job Details
- Job Type: Full-time opportunity
- Work time: General Shift
- Mode of Employment - Work From Office (Pondicherry)
- Experience - 2-4 years
Skills:- LLMS, Artificial Intelligence (AI), Google Analytics, UTM, attribution models, MS-Excel, canva, Figma, Adobe Creative Suite, Lead Generation, Databases, SaaS, Wordpress and Spring Web Flow
