Digital Marketing Specialist

We are hiring a highly driven Digital Marketing professional with prior experience in the Semiconductor / Electronics industry to lead brand visibility, demand generation, and digital campaigns targeted toward B2B technology customers.

The ideal candidate should understand semiconductor products, electronics ecosystems, OEM/ODM customer journeys, and technical marketing communication.

Experience

2–4 Years

Industry Preference

Semiconductor, Embedded Systems, Electronics Manufacturing, Chip Design, EDA, IoT, Automotive Electronics, Power Electronics

Key Responsibilities

• Develop and execute digital marketing strategies for semiconductor products and solutions
• Manage LinkedIn campaigns, Google Ads, SEO, SEM, and email marketing initiatives
• Create technical marketing content including:
• Blogs
• Whitepapers
• Case studies
• Product launch campaigns
• Webinar promotions
• Drive B2B lead generation for OEMs, Tier-1 customers, distributors, and technology partners
• Work closely with product marketing, sales, FAE, and engineering teams
• Manage social media presence with focus on LinkedIn and industry platforms
• Track campaign KPIs, marketing funnel metrics, and ROI using analytics tools
• Execute account-based marketing (ABM) campaigns for semiconductor customers
• Coordinate participation in trade shows, technical conferences, and webinars
• Improve website traffic, engagement, and conversion rates

Required Skills

• Strong understanding of Semiconductor / Electronics industry
• Hands-on experience with:
• LinkedIn Campaign Manager
• Google Ads
• SEO/SEM tools
• HubSpot / Marketo / Salesforce
• Google Analytics
• Knowledge of B2B technical marketing
• Excellent communication and content-writing skills
• Ability to understand and market technical semiconductor products
• Experience running lead-generation campaigns for global markets

Preferred Qualifications

• Bachelor's degree in Electronics / ECE / Electrical / Marketing
• MBA in Marketing is an advantage
• Prior experience working with semiconductor companies, embedded systems, automotive electronics, or chip design firms
• Familiarity with technologies such as:
• IoT
• AI hardware
• Power semiconductors
• Automotive electronics
• RF/Wireless
• Embedded systems

Preferred Candidate Background

Candidates from companies working in:

• Semiconductor Manufacturing
• Fabless Design
• Embedded Systems
• Electronics Components
• Automotive Electronics
• Industrial Automation