Digital Marketing Specialist

Designation - Digital Marketing (PPC Specialist)

Location - Perungudi, Chennai

Experience: 4 - 6 Years

Salary As per the industry Standard

Role Overview:

We are looking for a PPC Specialist who can independently plan, execute, and optimise paid campaigns across Google and Meta platforms. You will work closely with strategy, design, and analytics teams to drive measurable results for multiple clients across industries.

This role is performance-first focused on lead quality, ROAS, and continuous optimisation.

Key Responsibilities:

1. Plan, execute, and optimise Google Ads (Search, Display, Performance Max, YouTube)

2. Manage Meta Ads (Facebook & Instagram) for lead generation and e-commerce

3. Perform keyword research, audience targeting, and campaign structuring

4. Test ad copies, creatives, and landing page alignment

5. Track performance using GA4, Google Ads, Meta Ads Manager

6. Monitor KPIs: CPL, CPA, ROAS, CTR, Conversion Rate

7. Conduct A/B testing on ads, audiences, and creatives

8. Optimise budgets and bids to improve efficiency

9. Coordinate with design/content teams for ad creatives

10. Prepare weekly & monthly performance reports with insights

11. Identify growth opportunities and scaling strategies

12. Ensure campaigns follow platform policies and best practices

Required Skills & Experience:

1. 24 years of hands-on experience in Google Ads & Meta Ads

2. Strong understanding of lead generation & e-commerce funnels

3. Experience with conversion tracking, GA4, and Meta Pixel

4. Ability to analyse data and turn insights into actions

5. Comfortable managing multiple client accounts

6. Basic understanding of landing pages & CRO

7. Strong attention to detail and ownership mindset

Good to Have:

1. Experience with Performance Max, YouTube Ads

2. Exposure to local/regional targeting campaigns

3. Familiarity with tools like Google Tag Manager, Looker Studio

• 4. Agency experience handling diverse industries