Job Description: Digital Marketing Specialist / Brand Marketing Manager
Location: Gurgaon
Experience Required: 6–8 Years
Position Overview:
We are seeking a highly experienced and strategic Digital Marketing Specialist / Brand Marketing Manager to lead our digital marketing and branding initiatives. The ideal candidate will have a proven track record of building strong brand value, driving business growth, and creating impactful marketing strategies that enhance market presence and customer engagement.
Candidates with prior experience in the Scrap Metal, Metal Recycling, Aluminum, Steel, Non-Ferrous Metals, or related manufacturing industries will be highly preferred. The candidate should possess a strong understanding of industrial marketing, B2B branding, and market dynamics within the metals and recycling sector.
Key Responsibilities:
- Develop and execute comprehensive digital marketing and branding strategies aligned with the company's business goals.
- Build, strengthen, and manage the company's brand identity, reputation, and market positioning across domestic and international markets.
- Drive brand awareness, lead generation, and customer acquisition through innovative digital and offline marketing initiatives.
- Plan and optimize performance marketing campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other relevant digital platforms.
- Develop SEO, content marketing, and website growth strategies to improve online visibility and organic reach.
- Create and implement B2B marketing campaigns targeting customers, suppliers, and industry stakeholders within the scrap metal and manufacturing ecosystem.
- Conduct market research, competitor analysis, and customer insights to identify growth opportunities and strengthen brand positioning.
- Collaborate with sales and business development teams to design marketing initiatives that support revenue growth.
- Monitor campaign performance, analyze KPIs, and provide strategic recommendations to maximize marketing ROI.
- Manage external agencies, vendors, and marketing partners to ensure consistent and effective brand communication.
- Represent the company at industry exhibitions, conferences, trade fairs, and networking events as required.
- Stay updated with industry trends, emerging technologies, and best practices in digital marketing and branding.
Required Skills & Qualifications:
- 6–8 years of proven experience in Digital Marketing, Brand Management, or Strategic Marketing.
- Strong expertise in Brand Building, Corporate Branding, and Market Positioning.
- Hands-on experience with Google Ads, Meta Ads, LinkedIn Ads, SEO, SEM, and Performance Marketing.
- Experience in developing and executing B2B marketing strategies.
- Excellent understanding of digital analytics, campaign optimization, and lead generation.
- Strong communication, presentation, and stakeholder management skills.
- Strategic mindset with excellent analytical and problem-solving abilities.
- Ability to independently drive marketing initiatives and deliver measurable business outcomes.
Industry Preference:
- Prior experience in Scrap Metal Trading, Metal Recycling, Aluminum Ingot Manufacturing, Steel Industry, Non-Ferrous Metals, or related industrial/manufacturing sectors will be highly preferred.
- Understanding of industrial supply chains, commodity markets, and B2B customer engagement will be an added advantage.
Preferred Qualifications:
- Bachelor's degree in Marketing, Business Administration, Mass Communication, or a related field.
- MBA in Marketing will be an added advantage.
- Experience in scaling brands and driving growth in industrial or manufacturing organizations is highly desirable.
What We Are Looking For
A strategic marketing leader who can elevate our brand value, strengthen our market presence, create impactful marketing campaigns, and take our brand to new heights within the Scrap Metal and Metals Industry.
