Digital Marketing Specialist

About the Role

We're seeking a results-driven Freelance Digital Marketing Specialist with 34 years of hands-on experience in end-to-end ad campaign management and integrated marketing activities. The ideal candidate has a proven track record across multiple projects for edtech and SaaS companies, handling Meta Ads, Google Ads, LinkedIn Ads, LinkedIn ads. You'll work on a project-by-project basis for our IT tech and SaaS platform, collaborating with cross-functional teams and delivering measurable outcomes.

About Us

InsideAIML and AskTalos are at the forefront of AI-driven innovation, bridging the gap between cutting-edge technologies and real-world business solutions. InsideAIML focuses on empowering individuals and organizations through comprehensive AI, Data Science, and Machine Learning training, helping them develop the skills necessary to excel in an increasingly data-driven world. AskTalos, our SaaS platform, offers a suite of AI-powered business solutions, including advanced chatbots, CRM integration, calling solutions, and WhatsApp Business APIs. Together, both platforms drive automation, enhance productivity, and enable businesses to harness the full potential of AI for smarter, more efficient operations. Through continuous innovation, we aim to revolutionize industries, streamline processes, and unlock new opportunities for growth and success.

What You'll Do

End-to-End Campaign Management

Plan, execute, optimize, and report multi-channel digital campaigns (Meta, Google, LinkedIn) from brief to post-campaign analysis.

Define goals, budgets, audiences, creatives, testing strategies, and KPIs; track ROAS, CPA, CTR, and other relevant metrics.

Meta Ads (Facebook/Instagram)

Create and optimize campaigns, ad sets, and creatives; perform audience segmentation, A/B tests, and conversion optimization.

Google Ads

Manage search, display, shopping, and video campaigns; implement tracking, bidding strategies, and performance optimization.

LinkedIn Ads & Engagement

Run Sponsored Content, InMail, and other LinkedIn ad formats; manage audience targeting and performance benchmarking.

Drive LinkedIn engagement through thoughtful posts, community interaction, and content amplification.

Analytics & Reporting

Set up and monitor dashboards (GA4, platform analytics), deliver weekly and monthly performance reports.

Provide actionable insights and optimization recommendations to stakeholders.

Client Management & Collaboration

Coordinate with clients to understand objectives, timelines, and deliverables.

Collaborate with product, content, design, and tech teams to ensure campaigns align with product and brand goals.

What We Offer

Flexible, project-based freelance engagement with potential future opportunities.

Exposure to SaaS and IT tech platforms with diverse client profiles.

Collaborative, outcomes-focused environment.

Competitive remuneration (details discussed during hiring).

Requirements (Must-Have)

34 years of hands-on digital marketing experience with a proven portfolio of end-to-end campaign management.

Demonstrated experience across Meta Ads, Google Ads, and LinkedIn Ads.

Strong experience with LinkedIn engagement strategies (content amplification, outreach, and engagement metrics).

Proficiency in SEO and social media optimization (SMO) activities.

Experience working with tech/SaaS clients and familiarity with B2B marketing.

Ability to manage multiple projects simultaneously, with excellent time management and communication skills.

Data-driven mindset: strong analytical skills, ability to interpret metrics, and optimize campaigns accordingly.

Remote-friendly and comfortable working on a freelance/contract basis.

Nice-to-Have

Certifications (e.g., Google Ads, Meta Certifications, LinkedIn Marketing Solutions).

Experience with marketing automation tools, CRM integration, and attribution models.

Creative capabilities or ability to coordinate with design teams for ad creatives.

What We're Looking For in a Candidate

A self-starter who can independently manage campaigns from brief to report.

Strong storytelling ability and capability to translate business goals into actionable campaigns.

Collaborative mindset with a focus on delivering measurable impact for SaaS and tech platforms.

Proactive communicator, comfortable with remote collaboration and regular status updates.