Digital Marketing Specialist

Job Title:Digital Marketing Specialist

Location:India (Remote/Hybrid)

Client: APAC

Company:Infodriven India

Employment Type:Full-time

Exp:4+yrs

Location: Remote

About the Role

We are seeking a results-driven Digital Marketing Specialist to support our Global client's marketing initiatives. The ideal candidate should have strong experience in digital campaign execution, content creation, analytics, and performance marketing across multiple platforms.

Key Responsibilities

• Plan, execute and optimize digital marketing campaigns across Google Ads, Meta Ads, LinkedIn, and other platforms
• Manage SEO/SEM activities including keyword research, link-building, on-page/off-page optimization
• Create and manage content for social media, websites, and email marketing campaigns
• Track and analyze campaign performance; prepare weekly/monthly performance reports
• Work closely with design, sales, and client marketing teams to align marketing activities
• Manage website updates and landing page optimization (WordPress experience preferred)
• Monitor industry trends, competitor activities, and bring new ideas to enhance digital presence
• Manage marketing automation tools and CRM

Required Skills & Experience

• Bachelor's degree in Marketing, Communications, or related field
• 4+years of hands-on digital marketing experience
• Strong knowledge of Google Analytics, Google Ads, Meta Business Suite, LinkedIn Campaign Manager
• Proven experience in SEO, SEM, and PPC campaign management
• Strong content writing & social media management skills
• Familiarity with tools like HubSpot, Mailchimp, Canva, WordPress, etc.
• Goodunderstanding of performance metrics & ROI driven campaigns
• Excellent communication and client-handling skills

Good to Have

• Experience working with international clients (preferably SEA)
• Certification in Google Ads / HubSpot / Meta marketing
• Basic design/video editing skills
• MS Dynamics/Business Central/Navision

Benefits

• Opportunity to work with global clients
• Hybrid / Remote flexibility
• Learning & growth opportunities in international digital marketing space